Digital Travel Summit APAC 2025 Blog

Daniel Koo (Shangri-La Group), Tim Sargeant (Explorar Hotels & Resort), and Jennifer Elizabeth (Finnair), provides a comprehensive guide for travel brands on how to implement effective personalization strategies. It covers key steps such as understanding customer preferences, leveraging AI technology, and measuring the impact of personalization on key metrics.

Cheryl Chi (Wharf Hotels), Dilpreet Singh (ITC Hotels) and Olivier Berrivin (BWH Hotels) provide their insights in this infographic on key strategies for engaging Gen Z and Gen Alpha travelers whom shaped by technology and social media, have unique preferences and expectations.

Samantha Manuel (Megaworld Hotels & Resorts), Gerald Ng (Changi Airport Group) as well as Marta Grutka, Global Brand Expert & Strategist, we uncover the ways to harness a strong business case for sustainability. We look into key initiatives and best practices that offer transparency, avoid greenwashing, and advocate for clear communication of sustainability efforts to build trust and improve brand reputation.

The blog post explores the impact of AI on the travel industry, focusing on TripGenie. Insights from Amy Wei of Trip.com and Olivier Jolidon of AMAN highlight the significant improvements in user experience and business value by offering personalized recommendations and enhancing engagement. Despite the benefits, the integration of AI presents challenges, such as the need to balance efficiency with human interaction and manage risks like misinformation.

Dilpreet Singh, Head, Loyalty, CRM & Partnerships, ITC Hotels shares his insights on the need to be more intent-based and customer-centric when delivering loyalty programs as this will expand member engagement and impact their bottom-line performance.

Olivier Jolidon, Global Head of CRM, Insights & Analytics, shares his insights on the series of challenges our hospitality industry faces. He talks about how we should deep dive into customers’ preferences, pull out actionable insights and deliver bespoke recommendations.

GoCity is revolutionizing the way we travel by offering a seamless and personalized experience. Preeti Naini, VP of Operations, APAC focuses on exploring potential business opportunities in the travel tech space to staying at the forefront of innovation and providing unforgettable experiences for travelers around the globe.

Irvan Bastian Arief, VP, Data Science, ML Engineering & Tech Infrastructure Platform, shares his insight on how AI is helping businesses like tiket.com offer personalized hotel recommendations, dynamic pricing, and efficient search features. 

Michaellyn Gruenewald, Head of B2C Marketing Strategy & Standards, shares how they are leveraging data and AI to deliver personalized experiences and has achieved significant improvements in customer satisfaction, conversion rates, and ROI. 

Mich Goh, Head of Public Policy for SEA, India, Hong Kong, and Taiwan at Airbnb, shares on the theri commitment to sustainability, cultural preservation, and economic empowerment as well efforts to understand travelers' desires for conscious experiences.

Charlene Ree, CEO and Founder of Eternity X, highlights the evolving trends in Chinese travel, and how brands can effectively leverage social media, personalized loyalty programs, and effective media representation to capture the attention of Chinese travelers.

This blog explores the capabilities and benefits of AI chatbots in today's globalized world. Preeti, VP Operations, from Go City APAC, discusses a case study of Go City's chatbot, highlighting its use of AI tools and technologies, evaluation methods, and key features. It also discusses the challenges and future directions of AI chatbots.

Discussing the resurgence of the Chinese outbound travel market, Anthony Lu (Booking.com and Baidi Li (Go City) highlight the importance of authentic local experiences, leveraging social media platforms, high-quality content, user-generated recommendations, and understanding the evolving preferences of Chinese travelers, who now seek value-driven experiences.

This blog explores the complexities of catering to a multigenerational market within the hospitality industry. Drawing insights Cheryl Ng (Rakuten Insight) and Chris Legaspi (Archipelago International), we delve into the importance of ongoing research, strategic brand management, and personalized marketing approaches to successfully engage diverse customer segments. 

Andy Khen (PMG Hotels & Resorts), Ranjani Rangan (Changi Travel Exchange) and Chris Legaspi (Archipelago International) shed light on dynamic pricing strategies, channel optimization techniques, and the transformative potential of AI. The discussion also covers how hospitality can optimize their operations, maximize revenue, and deliver exceptional guest experiences.

This exclusive case study, featuring insights from Sidne Yeo, LIH's Asia Head, delves into how they're redefining the travel experience. With traditional customer loyalty waning and the rise of super-apps like Grab and WeChat, the demand for frictionless, seamless transactions is paramount. LIH unlocks a treasure trove of opportunities to win over these emerging consumers.

In our recent LinkedIn Live, "Crystal Balling APAC Tourism: What's Next for Travel in the Region?", we offered a glimpse into the exciting trends and challenges shaping travel in this dynamic part of the world, featuring Andrew Hogg, Executive General Manager, Eastern Markets & Aviation at Tourism Australia.

In this exclusive Q&A interview, Jennifer Elizabeth, Digital Product Manager at Finnair, plunges into revolutionising the user experience for its loyalty program, Finnair Plus. With increased transparency on award and tier points upon the adoption of its loyalty currency named as Avios, members can now enjoy the benefits of flying whilst accumulating them to unlock future returns. 

As the Co-Founder and CEO of LFG, Darryl has over 7 years of experience in leading teams, driving operations and implementing transformative solutions across multinational corporations, tech giants, and startups in Asia. He oversees the innovation behind the discovery engine which brings personalised travel recommendations to travellers who use the tool to craft itineraries, organise ideas, book trips, and have access to far-reaching curated travel content. 

With 20 years of experience in capitalizing on digital marketing efforts to drive new revenue streams in the hospitality industry, Sunish Sadasivan, VP of Ecommerce & Revenue Management at Chroma Hospitality shares his insights on using revolutionary technologies to drive customer satisfaction. Having predictive data on inventory levels so that future orders can be made to meet on-demand requirements is one of the strategic moves that the firm is taking to swiftly cash in on the growing surge of customers. It also hopes to direct them to their offerings through early detection of underselling cases by 3rd party wholesalers or OTAs.

In the imminent era of AI technologies transforming the job landscape, digital marketers face the challenge of integrating artificial intelligence while maintaining a human touch. Despite predictions of significant job displacement globally, the importance of soft skills alongside AI proficiency becomes evident as explained by Chris Legaspi from Archipelago International Hotels, Resorts & Residences, and Blessy Townes from Discovery Hospitality on the skills digital marketers need.

In this rapid quickfire questions, we hear Blessy Tones from Discovery Hospitality and Chris Legaspi Archipelago International Hotels, Resorts & Residences on the advice we should not follow blindly and the power of creating content. We also see how marketing has the power to increase a company's revenue whilst increasing a customer's lifetime value with ad spend.

Samantha Catabas Manuel, Group Director, Digital Marketing & Reputation Management at Megaworld Hotels & Resorts tell us how they are improving their guest experience with their 5 senses and ensuring that they leave a lasting impression. She also highlighted how hotel brands can benefit from focusing more on direct bookings have direct contact with their guests and the latest technology to help you stand out by providing that all-important wow-factor!

Jonathan Newbury from Preferred Hotels & Resorts, Laura Houldsworth from Booking.com, and Juliana Kua from Singapore Tourism Board, dish out on top travel sustainable initiatives they’ve seen that really WOW-ed them, from conservation programs in Mongolia to urban farming set in a repurposed school in Singapore!

Jonathan Newbury from Preferred Hotels & Resorts, Laura Houldsworth from Booking.com, and Juliana Kua from Singapore Tourism Board answers in an exclusive Q&A on tips on employing the next generation of travel employees, trends in mobile booking as compared to pre-pandemic, and dealing with overtourism in destinations, and more!

In this exclusive interview, Saurabh Prakash from Millennium Hotels and Resorts shares about the digital transformation the chain has recently underwent, including technology advancements to counter the industry-wide staffing and operational challenges.

Richard Engelmann from Japan Airlines dives right into the ins and outs of customer-centric aviation technology, where mobile-commerce has taken over and revolutionised the online booking experience. By removing the manual face-to-face conversations to perform seat upgrades, meal options, and self-managed check-ins, he’s giving the customers their options on their devices, right at their fingertips.

Juliana Kua from Singapore Tourism Board unpacks the company’s strategy to recapture Singapore’s demand for international tourists and keeping up and offering ‘off-the-beaten-path’ experiences to offer “a deeper taste of Singapore”.

Matt Nicklow from Tourism Fiji talks about the brand’s revamp. By merging the authenticity factor and data derived from their technology adoption, Tourism Fiji was able to provide travellers with what they wanted, hyper-personalised experiences that was seeped into the culture, where ‘the islands’ happiness is derived from the breadth and depth of Fijian culture itself.”

Elena Orru shares about how the right technology integration can provide a positive change for both customers and employees. How will front desk be informed when guests are arriving, and how can guests be ensured their rooms are ready by the time they check in?

Billy Fitzmaurice from Nosto shares how using brand advocates' content across the customer journey can forge deeper, more meaningful connections with customer, impacting the whole marketing funnel, from top to bottom.

LCCs are reshaping their interaction with their customers to enhance their travel experience. Michelle Eve de Guzman from Cebu Air speaks to us about AI technology for travel operations, such as their chatbot, new revenue models, new routes, and capacity.

In this case study, we cover why, how, and what happened when Fiji Airways implemented CTV ads in their digital transformation. We spoke with Jameel Akhtab Mohammed, Senior Manager of Digital and Ecommerce at Fiji Airways to find out more about how CTV allows them to tap into the everyday crowd, driving larger awareness and sales!

In this guest post with Dawn Jeremiah, Vice President of Marketing & Ecommerce APAC at Go City, we dive into the resurgence of Chinese outbound travellers. With their biggest client profile in APAC coming to a halt in 2020, she dives down into the transformation. From localising their brand to their target audience to overcommunicating their USPs to constant improvement through customers' feedbacks, Go City is ready for China's travel industry to rise from the ashes!

In this exclusive case study with Wyndham Destinations, we uncover the importance of incorporating virtual communication channels to enhance customer experience and create strong ties between the company and customers and drive brand loyalty, leading to an increase in sales and a decrease in customers complaints.

We speak with Jonathan Newbury, Executive Vice President – Asia Pacific at Preferred Hotels & Resorts on the digital reformation loyalty programme to drive direct sales and increase revenue, the top 3 trends driving the demand of independent hotels, the impact of OTA on independent hotels, and many more!

Chutima Fuangkham Kennedy (May), Vice President of Marketing at ONYX Hospitality Group, speaks about each of the technology investments they’ve made over the past three years, discussing the methods ONYX have used to establish a better booking mix, and uncover exactly why she believes an integrated system is the cornerstone of a strong strategic approach to marketing success.

Edison Chen, Vice President, of destination marketing & strategy, international public relations at Trip.com Group to tell us the trends he believes will have the biggest impact on ‘the new travel’. Edison unpacks the modern-day travellers - how they think, act and behave before Trip’s strategy of response. We hear the tech under investigation and the THREE KEY TRENDS Trip.com Group have identified using their immense amount of customer data - not to be missed!

Mike Ferguson is the Director of Destinations and Brand Marketing at Skyscanner. Mike gives us insights on topics such as how Skyscanner has continued being one of the world’s leading travel search brands by focusing on the customer experience, how they can cross-benefit with their existing and new partnered destination marketing organisations (DMOs), how he hopes the future of AI may shape the future of travel, and many more!

The travel industry in Asia has undergone a significant transformation in recent years, with the rise of technology and data-driven insights contributing to the modernization of the customer experience. From personalized services to streamlined booking processes and enhanced experiences across all touchpoints, travel brands are leveraging technology to create a competitive advantage and provide customers with a memorable travel experience, such as creating customized travel itineraries, integrating leisure and business travel packages, or providing sustainable accommodations to create and develop value for travelers.

Sitting around a campfire, enjoying a local meal while listening to a community organizer telling a story about a fire that deforested the once massive community nature trail. Then, the next day you are participating in tree planting alongside other travelers and community members as part of the reforestation program. You're connected to this place where you have planted a tree. You probably want to come back. And the community wants you to.

Travel brands have had to accommodate themselves to an increasingly transactional online environment, with falling brand loyalty among customers, and the competition only ever a few clicks away. Especially given recent disruptions to the industry, partnerships are emerging as a critical avenue to refresh the customer experience, develop brand loyalty, and attract new customers and new revenues streams. We’ll discuss what makes partnerships so important, how they can be used to improve multiple aspects of business performance simultaneously, and the challenges and risks that must be addressed for partnerships to become an effective part of a brand’s value proposition.

Behind every mountain climbed, there will always be a higher one to climb. Despite the alleviation of travel restrictions in Asia, the travel industry continues to face struggles against the significant job-filling gap, creating a scarce talent pool for certain job roles and hefty, rising costs due to global inflation. However, the recent reopening of China may very well be the game-changing element for the travel industry within the Asia Pacific region.

The conceptualized idea of the Metaverse has been gaining traction for several years with promises to revolutionize industries - everything from digital workplace gatherings to retail commerce to tourism.

This article is written and published by our media partner DAN Global.

Social media has changed every single aspect of our lives, including the way we consume. Tourism, being one of the most vibrant sectors of the global economy, is undoubtedly a part of all these. We have gathered information about the essentials of social media in tourism marketing: what is the role of it and how it can be effectively used.

With a decade of experience in the travel industry, Ray Fung the Regional Head of Marketing and Sales for Southeast Asia for Cathay Pacific Airways highlights the enhancements that Cathay has implemented in their daily processes to ensure that customers have a seamless travel experience in this interview. We hear how Cathay expanded their customer experience by optimising mobile and app technology and the new expectations customers have since the pandemic. 

Kkday is a one-stop travel experience for all. In this interview, Pinky Lee, Vice-President of Kkday highlights how the travel industry needs to be adaptable in response to the rapid industry changes, two key factors KKday consider when innovating. She explores the importance of personalised offerings for consumers and shares some examples of how Kkday has collaborated with their partners to create a unique travelling experience for their consumers.

In this deep dive interview, Celine Wickerhoff, the Director of Business Development for Expedia Group shares key insights into how the travel industry builds consumer confidence and how companies should aim to constantly build relationships with their customers.. Celine reveals the key findings from Expedia’s travel report and their future in moving forward by prioritising their customer needs.

In this interview, Wilfred Fan, Chief Commercial Officer of Klook highlights how they are more than just a travel company simply by taking advantage of the opportunities presented to them.

He highlights the importance of customer experience and the rising demand of cross border opportunities and explores the success of Klook’s newly launched car and cruise segment allowing for Klook to successfully expand into the different markets.

Felix Leong, Director of Sales at Vonage shares how artificial intelligence can better customer engagements and how video has penetrated the social engagement space. He highlights the importance of having the right messaging for immersive engagement using AI and how data platforms allow for a unique customer engagement strategy.

In this rapid-fire interview, Laura Houldsworth, Managing Director APAC for Booking.com, gives us an insider look into revenge travel and the regional trends in APAC. She shares her perspective on the cancellation policies and the implications for travels landscape. She goes on to share on the critical use of mobile and how Booking.Com is using it to their advantage.

As the world’s largest provider of languages services, Hannah Chin Director of Strategic Accounts of TransPerfect uncovers the advantages of TransPerfect technology and how technology allows businesses to expand into new markets. She also highlights the importance of customer engagement as there is a demand to connect with customers on a more personal level.

In this interview, Brayden Lai, Senior Business Development Manager in SouthPole explains how they help organisations implement simple reduction programmes to encourage a reduction in carbon emissions. He shares what the future could look like for APAC companies and how the travel industry can take advantage of this by reducing their carbon footprint. He highlights what consumers find most important now in sustainability and how everyone has a part to play.

With 18 years of experience under his belt, Karthick Prabhu, Head of Strategy in Cleartrip, is the best person to share insight on how we can use innovation and creativity to stay ahead of the competition. He highlights the importance of creating a personalised experience for customers in this interview and explores the different opportunities for OTAs this year allowing for more flexibility and options for the consumer

Victor Osumi, the Managing Director and President for Delta Air Lines talks about sustainability and takes a deep dive into the customer experience strategy in the travel industry in this quick-fire interview.

He gives key insights of how the industry can accommodate the increasing demand of travel whilst practising sustainability. He shares how assurance is one of the top priorities for Delta Air Lines whilst sharing examples of how they have adopted technology to ensure customers have a smooth trave

OYO is an extremely successful Indian multinational hospitality chain of leased and franchised hotels, homes and living spaces. In this interview, Ankit Tandon, Global CBO and CEO of OYO gives an inside look into how the company adapted to the pandemic, accelerating their rate of digitalisation, dramatically. As a keen VC investor and key contributor in setting up OYO townhouse, Ankit talks us through OYO’s omni-channel approach and the business priorities as we transition into next year.

In this interview the Chief marketing officer of Traveloka, Shirley Lesmana, shares her input on the constant change of marketing and how Traveloka is constantly adapting to customer’s needs and technology. She highlights the power of first party data and how it can be beneficial to all partners when the right data is analysed. She shares how Traveloka has been taking of the data they have to help customers and better collaborate with their partners which allows them to continue being the largest online travel all in Southeast Asia

Brent Anderson, Regional & General Manager for Southeast Asia at Tourism Australia gives insight into the importance of addressing customer’s concern and how Tourism Australia is using data to boost their customer experience and business. He also highlights how Tourism Australia is combatting traveller concern and the do’s and don'ts of successful partnerships. He goes on to share key examples of how Tourism Australia has achieved a cohesive partnership with their clients and suppliers.

In this quick-fire interview, Blessy Townes, Vice-President & Head of Digital Marketing and Branding from Discovery Hospitality tells us all about how customer experience can be optimised through user-generated content. She gives insight on how big data allows businesses to create experiences uniquely curated to each customer.

Liz Perkins, Vice President of Revenue Management & Commercial Services for Hilton, APAC shares Hilton’s unique approach to CX excellence. Adopting a holistic view, Liz gets inside the minds of her customers to address pain points and consistently offer customers an exceptional experience that’s aligned with the brands ethos, across all channels.

Tune in to understand what makes Hilton a long-standing success story in travel..

Loyalty programmes are no longer what it used to be. But fret not, Charline Boccara, Vice President Digital, Distribution & Loyalty at Accor shares how they are engaging with their guests beyond the stay and how their guests can gain tangible benefits that will enrich their day-to-day lives. Integrating rewards, services and experiences, Accor has jumped into the digital transformation ring with gusto, driving innovation in its operations and processes proving effective for modern hospitality.

Find out about Accor's new initiatives and successful tech implementations HERE

Dr Andy Luk, Head of Digital Transformation & Insights, HK Express shares the importance of live streaming and using word of mouth to set you apart from your competitors. 

With how fast our digital world is evolving, Dr Andy Luk shares how you can maintain brand influencer by having a strong strategy. 

Read the infographic now! 

“Our work today is to disrupt, challenge and champion the technologies that will define the future of sustainable flight” says visionary speaker and travel transformation extraordinaire Victor K. Osumi, Managing Director & President – Japan for Delta Airlines. In this outstanding interview, Victor speaks to how customer centricity, innovation are collaboration are key elements driving their customer centered approach to digitalisation.

Victor gives his expertise on the metaverse, trend predictions and how Delta are accelerating their vision to transform travel by offering personalized, seamless and premium experience which are “better for our customers, their journeys, and our world”. 

Now is Digital!

Livestreaming, Social Commerce, Gamification are just some of the things we have.

Read what Dr Andy Luk, Head of Digital Transformation & Insights, HK Express has to say about hopping on the latest digital trends and using technology to improve your business.

Read the infographic now

Rakuten Travel is one of the largest pioneering OTAs in Japan with over 20 years of experience. Global Head, General Manger, Jeremy Bek shares the latest initiatives and developments on how the company paved it's path to success post Covid.

With disruption in the travel landscape, we learn how Japan's largest e-Commerce platform leveraged its large ecosystem of services, social media presence and digital innovations to maximize revenue and seize a significant amount of travel demand.

Get the full scoop here.

Singapore's tourism was greatly impacted by the pandemic. However, Gardens By the Bay went above and beyond to create an innovative tourism spot. In this interview, Kian Ann Ong, Director of Business Development shares how Gardens by the Bay recovered from Covid-19 using innovation and how they invested in digital tools for their current spaces.

Watch the interview now

With a vision to enable people to provide affordable, reliable stays in all major cities, it is no wonder RedDoorz has grown into a regional powerhouse. In this spotlight interview, Chief Operating Officer Kelvin Teo, shares how the brand uses a multi-brand approach that caters to the different needs of consumers, from budget stays to more premium, design-inspired experiences and even extended-stays offering. We also find out how RedDoorz upheld its commitment towards a high standard for hygiene, cleanliness and sanitation to tackle the realities of COVID-19 and earned the trust of travellers 

There is no doubt that the COVID19 pandemic changed nearly everything about how we live, work, and play. Virtually no industry was left untouched—all had to adapt, change, and be flexible. In this blog, we look at what travel brands can be doing NOW to adapt to the change, realigning strategy, people and purpose

The pandemic has changed many things. Travel being one of the them. How can demand generation help travel companies boost their businessess ? In this blog, we share how travel companies can use various ways to provide customer satisfaction and tourism can still grow even through this uncertain times

Travel has been slowly recovering from Covid-19, but things might not go back to normal as quickly as we want it to. With 2 years worth of loss, the travel industry has been one of the biggest most affected sectors with the closing of borders. However, travellers are excited to get back to travelling still look forward to a good experience in their travel and great customer service. There have been an overflowing amount of innovation technologies that allow travel companies to provide the traveller with a stellar travel experience. 

Read this blog to find out the importance of personalized customer experience and how travel companies have incorporated innovation into their business. 

Like just about everything else in the post-pandemic world, the travel industry’s relationship to data science has been transformed to an almost unrecognizable degree. Historical data from the time before the pandemic is now largely irrelevant in this new landscape – and information from the time during it cannot be used because of the heavy restrictions placed on global travel. How do we then get the most out of digital information in a post-pandemic world?

There is likely no industry that was impacted as much by the COVID19 pandemic than the travel industry. The global pandemic had an unprecedented impact on the industry as air travel nearly ground to a halt in 2020 and non-essential travel ceased to exist.

In 2022, things are still recovering but travel looks different. Regular routines being disrupted and comfort levels being changed. How can tech-empowered travel and data-driven management bring in the new era of personalized travel. 

Read on to find out more

As a region fully immersed in the world of digital technology, and with more than one billion active users, the Asian travel industry has been leveraging the power of social media for almost as long as it’s been around. Social media enables customers to ask questions and register complaints quickly, conveniently, and perhaps most importantly, whilst getting on with other things. Most people these days would prefer to connect with their favorite brands through social media than through traditional methods such as email or via a telephone call.

In this blog, we explore the biggest trends in social media, how brands are using these channels to engage with customers in a new way and the mindset needed to evolve and adapt to the needs of the demand generation.

The global COVID-19 crisis has essentially hit a reset on the travel industry, meaning brands which may have achieved prominent levels of customer loyalty in the years before the pandemic cannot count on simply picking up where they left off.

In this article, we look at how we can build deeper relationships with customers and encourage them to keep coming back to us repeatedly – something not easily achieved in an online era of unprecedented customer choice.

We're living in times of mounting uncertainty, unpredictability and mass change, which by default, impressions upon the way we feel, think and the choices we make. So then, the question on the lips of marketeers the world over is - how best to reach and target consumers and blast sales conversions in times of economic uncertainty? We posed the question to our All-Star Panel at the DTA Virtual Summit. Speakers from Tourism New Zealand, Tiket.com, Marriott International, Zoho Corporation, AppsFlyer and Japan Airlines told us their perspectives on how prosper and what their organisations are prepared to do in to refocus and discover new ways to maintain connection with customers.

2020 was the year all tourists got sucker-punched by a virus. One virus cleared the skies, emptied the beaches, and turned hotels into haunted houses. Now, however, we are entering the error of a new normal. As countries try to figure out precisely what that is, travelers are already starting to make their rounds. Let's explore where the opportunities are in revenge tourism for APAC.

A new dawn awaits the travel industry with a shift in paradigm of travel preferences and concerns around safety. Traditionally focused on international travelers, most countries had to reorient their offerings to cater to the domestic market. One such case is of Philippines local authorities who are diversifying a variety of domestic destinations through tailored and niche marketing. In this exclusive interview with Benito C. Bengzon, Jr., Undersecretary, Tourism Development at Department of Tourism, Philippines shares how their domestic tourism is poised for an uptake, adapting to new digital opportunities and being prepared to attract the resurgence of demand internationally.

In this episode of Digital Transformation & Leadership Danny Levy talks to Constantine Frantzeskos, CEO at Penso - One of the world's leading digital strategy consultancies, transforming clients' business, marketing and customer experience for the digital era. They get into how to re-organise around your future customer, mega trends where we see consumers expecting more, how certain industries might be impacted by this and content - especially the idea of TAVISH (Text, Audio, Video, Images, Software and Hardware).

In this episode of Digital Transformation & Leadership Danny Levy talks to Kate Cook, Forensic Marketing Intelligence Consultant at SPT Agency. They talk about the MarTech universe, highlighting the key points in Building an intelligent marketing systems and reporting frameworks that help businesses deliver on their KPIs.

As the global tourism economy remains in recovery mode, PATA CEO Dr Mario Hardy hosted a Tourism Board panel discussion to drill down into the impact of the crisis in Singapore, Malaysia, Australia, New Zealand and Switzerland, and the mitigation and recovery measures these countries’ respective governments and national tourist boards are taking to reactivate the sector, protect jobs and businesses, and build a more resilient tourism economy in the post-COVID-19 environment.

In this episode of Digital Transformation & Leadership, Danny Levy talks to Martin Pasquier the Co-Founder and Managing Director at Innovation is Everywhere. They talk through two points that will help you fast track your digital transformation, the idea and alignment. Where you can get the best inspiration and the importance of never moving alone when you want to drive forward change.

In this episode we speak with Sisa Ntshona, CEO of South African Tourism who is at the helm of steering the mandate and all operations of the National Destination Marketing Organisation’s head office and country offices. An industry that at the time of recording has been hit hard by the Covid-19 crisis, they’re job is to promote the country domestically and internationally, whether for leisure, business or events tourism.

This article is written and published by our media partner DAN Global.

Social media has changed every single aspect of our lives, including the way we consume. Tourism, being one of the most vibrant sectors of the global economy, is undoubtedly a part of all these. We have gathered information about the essentials of social media in tourism marketing: what is the role of it and how it can be effectively used.

Successful airlines like Qantas are using digital transformation and the power of data to improve operations and enhance the customer experience.

5G offers wider connectivity and facilitates fast, responsive and powerful technologies capable of taking the customer experience to new levels.

Using Multi-Layer Optimisation over Facebook to improve outreach and scale on advertising is set to be a dominant trend for Asia Pacific travel marketers in 2020.

For the tourism board and travel industry players in Asia Pacific and beyond, destination marketing in the current climate presents both challenges and opportunities.

As home to the world’s first tourism board (established back in 1893), New Zealand has a long tradition of pioneering tourism initiatives

New technologies are seeing swift uptake from consumers, driven by consumers’ growing digital impatience and expectation for instant responses, answers and solutions to their queries and purchasing requests

The changing buying habits of travelers and onslaught of digital technology is forcing a paradigm shift away from the traditional travel agent and consumer relationship. The modern traveler wants a convenient and tech driven experience from travel providers and are willing to shop around to get it.

Way back in 2008 it was predicted that the next decade would see mobile internet use overtake that using traditional computers such as desktops or laptops. Now, in 2018, we find that prediction starting to bear fruit

AI and other digital intelligence technologies are taking the business world by storm, and this is only likely to increase as time goes on

Since YouTube was launched in 2005 by three former PayPal employees it was a simple video hosting platform. In 2018 the, now Google owned, website has approximately 400 hours of content uploaded to it every minute

Felix Tan, Co-Founder of Anywhr, a bespoke travel curator that sends anyone in the world to anywhere in the world – sat with us to share his insights on the company, and help travellers experience the joy of discovery that spontaneous trips bring

Travel brands have been at a disadvantage with only a very limited view of their consumers’ behavior beyond their own brand. To provide the relevance consumers demand, it is critical that brands do as much as they can to understand the entire picture of their search and booking behavior, and use those insights to improve one-to-one communication..

Flight disruption costs airlines between $25B and $35B annually. Taking into account the estimated cost to travelers, corporations, and the rest of the ecosystem, that number goes up to $60 billion.

We are at an intersection of seismic behavioral and structural change in the payments world. Consumer demands are evolving rapidly, innovations are sprouting up and travelling around the world, and new regulations are attempting to keep pace with the transformation

It’s no secret that Airbnb has become the talk of the town. Its distinct appeal to the millennial crowd has gone viral and every conversation that I’ve had in the past three years revolved around options on Airbnb and the uniqueness of every travel experience.