01 June, 2021
In this episode of Digital Transformation & Leadership Danny Levy talks to Kate Cook, Forensic Marketing Intelligence Consultant at SPT Agency. They talk about the MarTech universe, highlighting the key points in Building an intelligent marketing systems and reporting frameworks that help businesses deliver on their KPIs.
As the global tourism economy remains in recovery mode, PATA CEO Dr Mario Hardy hosted a Tourism Board panel discussion to drill down into the impact of the crisis in Singapore, Malaysia, Australia, New Zealand and Switzerland, and the mitigation and recovery measures these countries’ respective governments and national tourist boards are taking to reactivate the sector, protect jobs and businesses, and build a more resilient tourism economy in the post-COVID-19 environment.
In this episode of Digital Transformation & Leadership, Danny Levy talks to Martin Pasquier the Co-Founder and Managing Director at Innovation is Everywhere. They talk through two points that will help you fast track your digital transformation, the idea and alignment. Where you can get the best inspiration and the importance of never moving alone when you want to drive forward change.
Key Lessons to Successfully Pivoting in your Leadership Journey with Sisa Ntshona, CEO of South African Tourism
In this episode we speak with Sisa Ntshona, CEO of South African Tourism who is at the helm of steering the mandate and all operations of the National Destination Marketing Organisation’s head office and country offices. An industry that at the time of recording has been hit hard by the Covid-19 crisis, they’re job is to promote the country domestically and internationally, whether for leisure, business or events tourism.
This article is written and published by our media partner DAN Global.
Social media has changed every single aspect of our lives, including the way we consume. Tourism, being one of the most vibrant sectors of the global economy, is undoubtedly a part of all these. We have gathered information about the essentials of social media in tourism marketing: what is the role of it and how it can be effectively used.
*NEW* How Qantas used digital transformation to “punch above its weight” on customer and product experience
Successful airlines like Qantas are using digital transformation and the power of data to improve operations and enhance the customer experience.
5G offers wider connectivity and facilitates fast, responsive and powerful technologies capable of taking the customer experience to new levels.
*NEW* Case Study: Reaching new heights of advertising through Multi-Layer Optimisation over Facebook - Fiji Airways
Using Multi-Layer Optimisation over Facebook to improve outreach and scale on advertising is set to be a dominant trend for Asia Pacific travel marketers in 2020.
*NEW* Destination Marketing 2.0 – How can you put agility and personalisation to work to know your customers better, predict what they want, and delight them to take away friction?
For the tourism board and travel industry players in Asia Pacific and beyond, destination marketing in the current climate presents both challenges and opportunities.
As home to the world’s first tourism board (established back in 1893), New Zealand has a long tradition of pioneering tourism initiatives
New technologies are seeing swift uptake from consumers, driven by consumers’ growing digital impatience and expectation for instant responses, answers and solutions to their queries and purchasing requests
The changing buying habits of travelers and onslaught of digital technology is forcing a paradigm shift away from the traditional travel agent and consumer relationship. The modern traveler wants a convenient and tech driven experience from travel providers and are willing to shop around to get it.
Way back in 2008 it was predicted that the next decade would see mobile internet use overtake that using traditional computers such as desktops or laptops. Now, in 2018, we find that prediction starting to bear fruit
Here’s How Ctrip is Using AI, Big Data, and Intelligent Hardware to Meet the New Age of Sophisticated Travelers
AI and other digital intelligence technologies are taking the business world by storm, and this is only likely to increase as time goes on
Since YouTube was launched in 2005 by three former PayPal employees it was a simple video hosting platform. In 2018 the, now Google owned, website has approximately 400 hours of content uploaded to it every minute
Felix Tan, Co-Founder of Anywhr, a bespoke travel curator that sends anyone in the world to anywhere in the world – sat with us to share his insights on the company, and help travellers experience the joy of discovery that spontaneous trips bring
Travel brands have been at a disadvantage with only a very limited view of their consumers’ behavior beyond their own brand. To provide the relevance consumers demand, it is critical that brands do as much as they can to understand the entire picture of their search and booking behavior, and use those insights to improve one-to-one communication..
Flight disruption costs airlines between $25B and $35B annually. Taking into account the estimated cost to travelers, corporations, and the rest of the ecosystem, that number goes up to $60 billion.
We are at an intersection of seismic behavioral and structural change in the payments world. Consumer demands are evolving rapidly, innovations are sprouting up and travelling around the world, and new regulations are attempting to keep pace with the transformation
It’s no secret that Airbnb has become the talk of the town. Its distinct appeal to the millennial crowd has gone viral and every conversation that I’ve had in the past three years revolved around options on Airbnb and the uniqueness of every travel experience.