Vacation Ownership - Building a foundation of trust through communication and transparency with Wyndham Destinations

Click here to read how Wyndham Destinations shored up its position as the region's leading vacation ownership company!

It’s time for the Timeshare Industry to make its grand return with a projected growth of USD29.19 billion by 2028. Decades ago, it was thought to be a fad, till it fostered into a trend, disrupting the hotel industry. A model started off by the boomer generation, vacation ownership was a luxurious, vacation condominium for a week every year, but has evolved into a flexible vacation club concept gaining a growing popularity among the Millennials. With exotic locations and unique travel experiences anywhere and anytime their hearts desire, there’s no doubt that this thriving model will continue to innovate and meet the everchanging consumers’ lifestyle needs and travel preferences.

However, a transformation and improvement of the industry and your company means little if it’s not communicated well to your customers. Wyndham Destinations, the world’s largest vacation ownership business with over 800,000 member families worldwide, realised how gaps had developed in their members’ understanding over time – and set about transforming their communication.

In this exclusive case study with Michael Parsons, Senior Vice President of Marketing & Communications - Asia Pacific at Wyndham Destinations, we uncover the importance of incorporating virtual communication channels to enhance customer experience, such as online presentations, 24/7 web app, personalised one-on-one calls, Facebook communications, and more. He shares how simplifying their sales presentation, strengthening connections between the company and customers to drive brand loyalty, and expanding the reach and frequency of member education have collectively led to improved sales, and at the same time, a significant decrease in customers complaints.

Michael Parsons, Senior Vice President Marketing & Comms Asia Pacific at Wyndham Destinations Asia Pacific will be speaking at Digital Travel APAC 2023, 16th August, 10:10AM on "Keynote: How to execute effectual partnerships to widen your marketing reach and drive sales conversions". Find out more here!