The Art of Customer Listening: innovating in response to customer concern

In this exclusive interview for Digital Travel Asia, Karthick Prabu, Head of Strategy for Cleartrip discusses the opportunities for OTAs in 2022 – the importance of enabling different payments options for consumers and flexibility in terms of cancellation and rebooking policies.   

Karthick discusses:

• Some different use cases – launching ‘flexi-fly’ and ‘easy-cancel’ which were born from listening to the customers concerns and creating products to entice them into booking
• An insightful look into how Cleartrip respond to the market rapidly
• The automation of processes and how they’re using ML to offer ultra-personalised experiences for their customers

Watch the interview now