Bringing Tourism back to Australia through close partnerships & optimal data

Tourism Australia has a simple vision: to make Australia the most desirable and memorable destination on earth. Brent Anderson, Regional & General Manager for Southeast Asia at Tourism Australia talks to us about some of the key challenges facing the industry as travel is restored globally - “as we move out of health concerns, it’s now wealth concerns’ with inflation and the supply side of business presenting pressures on companies globally.

We hear Brent’s views on:

• The efforts being made by Tourism Australia to combat traveller concern
• How data plays an important role in understanding how to boost tourism
• The importance of successful partnerships with examples of how they’ve achieved results by working together