Capturing Chinese Travelers: Immerse in the World of Customer Data

In today's competitive travel landscape, capturing the attention of Chinese tourists is paramount for global brands. Chinese tourists have an increased demand for personalised experiences, sustainable options and digital integration when planning for travel. Their marketing technology platform is a trailblazer when it comes to unlocking the potential of the robust digital ecosystem in China (especially with superapps such as Xiaohongshu, Douyin, WeChat and Weibo).

Charlene Ree, CEO and Founder of EternityX, shares her insights on the key trends shaping this market and offers innovative solutions to help brands effectively leverage digital platforms. From adopting an omnichannel approach to enhancing customer engagement at multiple touchpoints with the roll out of loyalty programs, she sees many opportunities in luring Chinese consumers and capitalising on the rebound.

She dives into, 

• Bespoke AI-Driven Solutions: Discover how their three-pronged approach combines advanced data capabilities with PilotX, cross-border insights through NaviX, and strategic marketing platform selection via MediaX to create tailored solutions that drive results.
• Social Media for Growth: Explore the increasing relevance of social media among Chinese travelers and learn how hotel groups and airlines can transform these digital platforms into powerful revenue engines, driving repeat business and maximizing customer lifetime value.
• Loyalty Programs: Enhancing greater transparency in loyalty programs and customizing rewards to meet the diverse preferences of Chinese customers boosts satisfaction rates and loyalty.
• Seamless Marketing Integration: Understand how integrating offline and online marketing creates a seamless customer journey across their booking websites, mobile apps, and even face-to-face communication.