Spotlight Interview with Gardens By the Bay on Innovation & Digital Technology

08/17/2022



Gardens by the Bay went the extra mile both during and following the pandemic. Having ceased the opportunity to boost innovation, they attracted new visitors by diversifying their products, investing in experiences and engaging visitors via digital and social platforms.

In this exclusive interview - Kian Ann Ong, Director of Business Development, Gardens of The Bay tells us how “upskilling staff with digital and emerging technologies to keep pace with the business transformation will be critical”.

Kian shares how:

  • GBTB found new ways to engage customers beyond the physical space
  • GBTB recovered from the impact of COVID-19 by investing in digital innovations
  • Are constantly adapting by upskilling staff, moving with the change in customer expectations
  • Optimised existing spaces by investing in digital tools

Check out the video..