Overcoming Data Challenges in the Hospitality Industry

Aman Hotels, renowned for its luxurious retreats and unparalleled experiences, is set to redefine hospitality with the recent opening of Janu Tokyo. Drawing inspiration from the Sanskrit word for 'soul,' it offers a tranquil escape amidst the heart of the bustling city. As Aman Hotels continue to expand its global footprint, the brand remains committed to providing unforgettable experiences for its guests. By leveraging data-driven insights and innovative strategies, Aman Hotels aims to understand the unique preferences of each guest, creating personalized journeys that resonate on a deep level.

Olivier Jolidon, Global Head of CRM, Insights & Analytics, shares his insights on the challenges and opportunities facing the hospitality industry. He talks about how we should deep dive into customers’ preferences, extract actionable insights and deliver bespoke recommendations. Furthermore, he stresses on data optimisation for an unhindered access to customers’ journey. 

He dives into,

• Overcoming data challenges when integrating new systems with existing legacy instructure
• The importance of understanding why we want to integrate certain systems into our data infrastructure – what is the projected impact? What actions can we take from there?
• The growing imperative of becoming more customer-centric through tailoring their marketing strategies
• Segmenting audiences into cohorts to drive data-driven insights for future decision-making in businesses
• Create a unified view of customer data – to increase transparency and visibility to unlocking long-term value