Traveloka give us the keys to optimising 1st & 3rd party data

11/08/2022


As Chief Marketing Officer at Traveloka, Shirley Lesmana oversees the regional marketing efforts to hypercharge Traveloka’s growth and brand manifestation as SEA’s lifestyle superapp. Traveloka is an Indonesian technology company focused on travel and ticketing which is active in six countries, and in 2022 remained the largest online travel app in Southeast Asia.

In this interview, Shirley tells us about:

  • The changes in customer behaviour they’re seen post COVID
  • The key to harnessing 1st and 3rd party data to predict, track and make the most of trends
  • BNPL, the importance of offering different payment options
  • How Traveloka are optimising data to benefit customers and partners

Watch now

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