Millennium Hotels and Resorts Lead the Way in Adopting Cutting-Edge Technologies and the Metaverse
“Hi H.A.R.I, can I please request for an extra towel?” Meet M Social Auckland’s latest employee, probably the first BUTLERBOT W3 service robot solution you’ve ever seen. Contact-free and private check-ins, food and beverage delivery, housekeeping, H.A.R.I brings you the safest and most reliable service any guest can ask for. With wins such as Tripadvisor Travellers’ Choice and Best Business Innovation, Millenium Hotels and Resorts has been known to be a nimble and solution-oriented organisation that stays ahead of the curve, where technology adoption aimed to improve operations and guests’ experiences has been their key strategy and focus.
We got to meet Saurabh Prakash, Group Senior Vice President, Commercial & Digital Transformation (Global) at Millennium Hotels and Resorts. With more than 20 years of experience working under big names such as Marriott International and Radisson Hotel Group, Saurabh’s goal is to serve customers and drive stakeholder’s profits efficiently and effectively. He shares about the digital transformation the chain has recently underwent, including technology advancements to counter the industry-wide staffing and operational challenges.
“Our M Social decentraland campaign generated over half a million dollar’s worth of PR value, and x12 returns on investments.”
In this exclusive interview with Digital Travel APAC 2023, he also covers,
- Convenience, convenience, convenience! Building a network where guests can enjoy a seamless experience, from booking all the way to check-out!
- The importance of technology exploration – stepping into the Metaverse and doubling their revenue!
- Never be too prepared – the establishment of technology stacks such as AI & ML for revenue management systems.
- Put the dollar where your mouth is – Focusing on travel trends and influx to ensure your marketing strategy hits the right mark.
Enhancing operation efficiency, increasing customers’ satisfaction, driving revenue, do all these seem right up your alley? Catch the full video now!