Cathay Pacific Airways are using X & O date to ensure customer safety

Ray Fung, Regional Head of Marketing and Sales Southeast Asia at Cathay Pacific Airways currently looks after the airline’s marketing and sales activities in the Southeast Asia region. He oversees a team of 90+ staff across 7 countries and leads the organisational transformation in data-driven sales, new distribution capabilities, and online social engagement.

In this interview, we hear Ray’s views on:

• How Cathay have been developing robots to disinfect using UV light Technologies they’re investing in to ensure customer safety
• How they’re using X-data and O-data to enhance a customer’s travel experience
• New airline customer expectations following the pandemic