User-generated content: How Discovery Hospitality connects closely with their community

Blessy Townes is the Vice President & Head of Digital Marketing and Branding for Discovery Hospitality. With two decades of experience in the travel industry, Blessy is an influencer and digital marketing pioneer who believes in optimising the customer experience using user-generated content. In this interview, Blessy tells us about the endless possibilities that an integrated marketing plan can offer

We hear how Discovery Hospitality has been at the forefront of digitalisation, the importance of user-generated content in ensuring brands meet the needs of their customers and how big data has the power to create personalized experiences way beyond what was formerly possible.