01 June, 2021
Digital Travel Summit APAC 2021 Blog » Case Studies
*NEW* How Qantas used digital transformation to “punch above its weight” on customer and product experience
Successful airlines like Qantas are using digital transformation and the power of data to improve operations and enhance the customer experience.
5G offers wider connectivity and facilitates fast, responsive and powerful technologies capable of taking the customer experience to new levels.
*NEW* Case Study: Reaching new heights of advertising through Multi-Layer Optimisation over Facebook - Fiji Airways
Using Multi-Layer Optimisation over Facebook to improve outreach and scale on advertising is set to be a dominant trend for Asia Pacific travel marketers in 2020.
*NEW* Destination Marketing 2.0 – How can you put agility and personalisation to work to know your customers better, predict what they want, and delight them to take away friction?
For the tourism board and travel industry players in Asia Pacific and beyond, destination marketing in the current climate presents both challenges and opportunities.
As home to the world’s first tourism board (established back in 1893), New Zealand has a long tradition of pioneering tourism initiatives