Successful airlines like Qantas are using digital transformation and the power of data to improve operations and enhance the customer experience.
5G offers wider connectivity and facilitates fast, responsive and powerful technologies capable of taking the customer experience to new levels.
Using Multi-Layer Optimisation over Facebook to improve outreach and scale on advertising is set to be a dominant trend for Asia Pacific travel marketers in 2020.
For the tourism board and travel industry players in Asia Pacific and beyond, destination marketing in the current climate presents both challenges and opportunities.
As home to the world’s first tourism board (established back in 1893), New Zealand has a long tradition of pioneering tourism initiatives