Understanding the Secret Lives of Top Tier Travelers

Uncover search and booking behaviors of loyalty members.

Travel brands have been at a disadvantage with only a very limited view of their consumers’ behavior beyond their own brand. To provide the relevance consumers demand, it is critical that brands do as much as they can to understand the entire picture of their search and booking behavior, and use those insights to improve one-to-one communication.


Unique research provides new early-warning indicators in shifts in brand affection that reveal opportunities for brands to refine their messaging and approach as they operate in a competitive market.


You can hear Adara’s VP of Asia, Jonathan Hardy speak at the Airline Keynote Power Panel during Digital Travel Summit APAC 2019, in April, at the Resorts World Sentosa, Singapore. *Jonathan will be doing a co-presentation with Shane Hodges, VP of Sales, APAC, American Airlines to commence the session.  Please download the agenda today for more information and insights.

Return to Blog