How to REALLY achieve MarTech success w/ Kate Cook

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In this episode of Digital Transformation & Leadership Danny Levy talks to Kate Cook, Forensic Marketing Intelligence Consultant at SPT Agency - Building intelligent marketing systems and reporting frameworks that help businesses deliver on their KPIs and quantifiably measure the impact of their strategies.

They get into why marketers need great MarTech, what personalisation really means, the benefit of making quick simple fixes, creating the runway for MarTech transition, making the business case and how to cut through the noise and select the right partner.