Digital Travel Summit APAC 2024 Blog

Top digital marketing skills to conquer the era of AI technologies

01/04/2024

In the imminent era of AI technologies transforming the job landscape, digital marketers face the challenge of integrating artificial intelligence while maintaining a human touch. Despite predictions of significant job displacement globally, the importance of soft skills alongside AI proficiency becomes evident as explained by Chris Legaspi from Archipelago International Hotels, Resorts & Residences, and Blessy Townes from Discovery Hospitality on the skills digital marketers need.

Debunking the Myths: Marketing in Travel

01/02/2024

In this rapid quickfire questions, we hear Blessy Tones from Discovery Hospitality and Chris Legaspi Archipelago International Hotels, Resorts & Residences on the advice we should not follow blindly and the power of creating content. We also see how marketing has the power to increase a company's revenue whilst increasing a customer's lifetime value with ad spend.

How can Technology Open New Revenue Streams

01/02/2024

Samantha Catabas Manuel, Group Director, Digital Marketing & Reputation Management at Megaworld Hotels & Resorts tell us how they are improving their guest experience with their 5 senses and ensuring that they leave a lasting impression. She also highlighted how hotel brands can benefit from focusing more on direct bookings have direct contact with their guests and the latest technology to help you stand out by providing that all-important wow-factor!

Can the travel industry do better for a sustainable earth?

12/07/2023

Jonathan Newbury from Preferred Hotels & Resorts, Laura Houldsworth from Booking.com, and Juliana Kua from Singapore Tourism Board, dish out on top travel sustainable initiatives they’ve seen that really WOW-ed them, from conservation programs in Mongolia to urban farming set in a repurposed school in Singapore!

Tips and tricks on surviving the next generation of travelling!

12/07/2023

Jonathan Newbury from Preferred Hotels & Resorts, Laura Houldsworth from Booking.com, and Juliana Kua from Singapore Tourism Board answers in an exclusive Q&A on tips on employing the next generation of travel employees, trends in mobile booking as compared to pre-pandemic, and dealing with overtourism in destinations, and more!

Exploring Japan Airlines' Operational Success Story with a Data-driven Approach

09/18/2023

Richard Engelmann from Japan Airlines dives right into the ins and outs of customer-centric aviation technology, where mobile-commerce has taken over and revolutionised the online booking experience. By removing the manual face-to-face conversations to perform seat upgrades, meal options, and self-managed check-ins, he’s giving the customers their options on their devices, right at their fingertips.

How Singapore Tourism Board is Utilizing Digital Acceleration to Boost Global Reach

09/18/2023

Juliana Kua from Singapore Tourism Board unpacks the company’s strategy to recapture Singapore’s demand for international tourists and keeping up and offering ‘off-the-beaten-path’ experiences to offer “a deeper taste of Singapore”.

Capturing the Real Fiji: Redesigning Tourism Experiences Rooted in Local Culture

09/18/2023

Matt Nicklow from Tourism Fiji talks about the brand’s revamp. By merging the authenticity factor and data derived from their technology adoption, Tourism Fiji was able to provide travellers with what they wanted, hyper-personalised experiences that was seeped into the culture, where ‘the islands’ happiness is derived from the breadth and depth of Fijian culture itself.”

Pavilions Hotels' Digital Marketing and Data Tracking Strategies for Improved Guest Experience

09/18/2023

Elena Orru shares about how the right technology integration can provide a positive change for both customers and employees. How will front desk be informed when guests are arriving, and how can guests be ensured their rooms are ready by the time they check in?

The Influence of User Generated Content - A Game Changer for Travel Brands

09/18/2023

Billy Fitzmaurice from Nosto shares how using brand advocates' content across the customer journey can forge deeper, more meaningful connections with customer, impacting the whole marketing funnel, from top to bottom.

Digitisation Fuelling the Rapid Growth of Low-Cost Carriers like Cebu Pacific in Asia

09/18/2023

LCCs are reshaping their interaction with their customers to enhance their travel experience. Michelle Eve de Guzman from Cebu Air speaks to us about AI technology for travel operations, such as their chatbot, new revenue models, new routes, and capacity.

Case Study: Unlock New Customers with Fiji Airways using CTV

07/31/2023

In this case study, we cover why, how, and what happened when Fiji Airways implemented CTV ads in their digital transformation. We spoke with Jameel Akhtab Mohammed, Senior Manager of Digital and Ecommerce at Fiji Airways to find out more about how CTV allows them to tap into the everyday crowd, driving larger awareness and sales!

Sightseeing Reawakened: The Revival of Chinese Outbound Travellers

By: Dawn Jeremiah, Go City
07/24/2023

In this guest post with Dawn Jeremiah, Vice President of Marketing & Ecommerce APAC at Go City, we dive into the resurgence of Chinese outbound travellers. With their biggest client profile in APAC coming to a halt in 2020, she dives down into the transformation. From localising their brand to their target audience to overcommunicating their USPs to constant improvement through customers' feedbacks, Go City is ready for China's travel industry to rise from the ashes!

Vacation Ownership - Building a foundation of trust through communication and transparency with Wyndham Destinations

07/18/2023

In this exclusive case study with Wyndham Destinations, we uncover the importance of incorporating virtual communication channels to enhance customer experience and create strong ties between the company and customers and drive brand loyalty, leading to an increase in sales and a decrease in customers complaints.

OTA vs Direct bookings, Preferred Hotels & Resorts tells us who's the winner

07/17/2023

We speak with Jonathan Newbury, Executive Vice President – Asia Pacific at Preferred Hotels & Resorts on the digital reformation loyalty programme to drive direct sales and increase revenue, the top 3 trends driving the demand of independent hotels, the impact of OTA on independent hotels, and many more!

ONYX Hospitality Group on improving CX and retaining loyalty with technology revamp

06/19/2023

Chutima Fuangkham Kennedy (May), Vice President of Marketing at ONYX Hospitality Group, speaks about each of the technology investments they’ve made over the past three years, discussing the methods ONYX have used to establish a better booking mix, and uncover exactly why she believes an integrated system is the cornerstone of a strong strategic approach to marketing success.

Destination Marketing - Trip.com Group's Vice President dissects the trends to revive for 'The New Travel'

06/16/2023

Edison Chen, Vice President, of destination marketing & strategy, international public relations at Trip.com Group to tell us the trends he believes will have the biggest impact on ‘the new travel’. Edison unpacks the modern-day travellers - how they think, act and behave before Trip’s strategy of response. We hear the tech under investigation and the THREE KEY TRENDS Trip.com Group have identified using their immense amount of customer data - not to be missed!

Customers on your heart and partners on your mind, the key to Skyscanner’s success

06/06/2023

Mike Ferguson is the Director of Destinations and Brand Marketing at Skyscanner. Mike gives us insights on topics such as how Skyscanner has continued being one of the world’s leading travel search brands by focusing on the customer experience, how they can cross-benefit with their existing and new partnered destination marketing organisations (DMOs), how he hopes the future of AI may shape the future of travel, and many more!

Unlocking the Potential of Data-Driven Insights in the Travel Industry

06/15/2023

The travel industry in Asia has undergone a significant transformation in recent years, with the rise of technology and data-driven insights contributing to the modernization of the customer experience. From personalized services to streamlined booking processes and enhanced experiences across all touchpoints, travel brands are leveraging technology to create a competitive advantage and provide customers with a memorable travel experience, such as creating customized travel itineraries, integrating leisure and business travel packages, or providing sustainable accommodations to create and develop value for travelers.

Regenerative Travel Experiences: The Future of Tourism beyond Sustainable Travel

06/13/2023

Sitting around a campfire, enjoying a local meal while listening to a community organizer telling a story about a fire that deforested the once massive community nature trail. Then, the next day you are participating in tree planting alongside other travelers and community members as part of the reforestation program. You're connected to this place where you have planted a tree. You probably want to come back. And the community wants you to.

Tapping into new travel trends & partnerships to maximise customer loyalty and engagement

04/25/2023

Travel brands have had to accommodate themselves to an increasingly transactional online environment, with falling brand loyalty among customers, and the competition only ever a few clicks away. Especially given recent disruptions to the industry, partnerships are emerging as a critical avenue to refresh the customer experience, develop brand loyalty, and attract new customers and new revenues streams. We’ll discuss what makes partnerships so important, how they can be used to improve multiple aspects of business performance simultaneously, and the challenges and risks that must be addressed for partnerships to become an effective part of a brand’s value proposition.

Scaling Tech-Led Brands: Harnessing Disruptive Innovation

04/25/2023

Behind every mountain climbed, there will always be a higher one to climb. Despite the alleviation of travel restrictions in Asia, the travel industry continues to face struggles against the significant job-filling gap, creating a scarce talent pool for certain job roles and hefty, rising costs due to global inflation. However, the recent reopening of China may very well be the game-changing element for the travel industry within the Asia Pacific region.

The Role of the Metaverse in travel brands : Hype or Hope For Investors & Brands?

04/25/2023

The conceptualized idea of the Metaverse has been gaining traction for several years with promises to revolutionize industries - everything from digital workplace gatherings to retail commerce to tourism.

Cathay Pacific Airways are using X & O date to ensure customer safety

11/11/2022

With a decade of experience in the travel industry, Ray Fung the Regional Head of Marketing and Sales for Southeast Asia for Cathay Pacific Airways highlights the enhancements that Cathay has implemented in their daily processes to ensure that customers have a seamless travel experience in this interview. We hear how Cathay expanded their customer experience by optimising mobile and app technology and the new expectations customers have since the pandemic. 

KKday what she thinks travel will go from travel “shock” to “surge”.

11/11/2022

Kkday is a one-stop travel experience for all. In this interview, Pinky Lee, Vice-President of Kkday highlights how the travel industry needs to be adaptable in response to the rapid industry changes, two key factors KKday consider when innovating. She explores the importance of personalised offerings for consumers and shares some examples of how Kkday has collaborated with their partners to create a unique travelling experience for their consumers.

Expedia Exclusive – Q2 Report Findings, traveller types and opportunities ahead

11/11/2022

In this deep dive interview, Celine Wickerhoff, the Director of Business Development for Expedia Group shares key insights into how the travel industry builds consumer confidence and how companies should aim to constantly build relationships with their customers.. Celine reveals the key findings from Expedia’s travel report and their future in moving forward by prioritising their customer needs.

Why travel must play ‘catch up’ with Klook

11/11/2022

In this interview, Wilfred Fan, Chief Commercial Officer of Klook highlights how they are more than just a travel company simply by taking advantage of the opportunities presented to them.

He highlights the importance of customer experience and the rising demand of cross border opportunities and explores the success of Klook’s newly launched car and cruise segment allowing for Klook to successfully expand into the different markets.

How Vonage guides intelligent, intuitive conversations and take conversational commerce to the next level

11/11/2022

Felix Leong, Director of Sales at Vonage shares how artificial intelligence can better customer engagements and how video has penetrated the social engagement space. He highlights the importance of having the right messaging for immersive engagement using AI and how data platforms allow for a unique customer engagement strategy.

'Revenge Travel’ - the trends Booking.com predict and why you should pay attention

11/11/2022

In this rapid-fire interview, Laura Houldsworth, Managing Director APAC for Booking.com, gives us an insider look into revenge travel and the regional trends in APAC. She shares her perspective on the cancellation policies and the implications for travels landscape. She goes on to share on the critical use of mobile and how Booking.Com is using it to their advantage.

TransPerfect tips to reach customers in different locations

11/11/2022

As the world’s largest provider of languages services, Hannah Chin Director of Strategic Accounts of TransPerfect uncovers the advantages of TransPerfect technology and how technology allows businesses to expand into new markets. She also highlights the importance of customer engagement as there is a demand to connect with customers on a more personal level.

How we can work together to set and meet climate change goals

11/10/2022

In this interview, Brayden Lai, Senior Business Development Manager in SouthPole explains how they help organisations implement simple reduction programmes to encourage a reduction in carbon emissions. He shares what the future could look like for APAC companies and how the travel industry can take advantage of this by reducing their carbon footprint. He highlights what consumers find most important now in sustainability and how everyone has a part to play.

The Art of Customer Listening: innovating in response to customer concern

11/10/2022

With 18 years of experience under his belt, Karthick Prabhu, Head of Strategy in Cleartrip, is the best person to share insight on how we can use innovation and creativity to stay ahead of the competition. He highlights the importance of creating a personalised experience for customers in this interview and explores the different opportunities for OTAs this year allowing for more flexibility and options for the consumer

Delta Air Lines: on why consumers will pay more, why sustainability as a TOP priority & why safety comes first

11/10/2022

Victor Osumi, the Managing Director and President for Delta Air Lines talks about sustainability and takes a deep dive into the customer experience strategy in the travel industry in this quick-fire interview.

He gives key insights of how the industry can accommodate the increasing demand of travel whilst practising sustainability. He shares how assurance is one of the top priorities for Delta Air Lines whilst sharing examples of how they have adopted technology to ensure customers have a smooth trave

OYO’s Online-Offline Approach and how AI is accelerating the business

11/08/2022

OYO is an extremely successful Indian multinational hospitality chain of leased and franchised hotels, homes and living spaces. In this interview, Ankit Tandon, Global CBO and CEO of OYO gives an inside look into how the company adapted to the pandemic, accelerating their rate of digitalisation, dramatically. As a keen VC investor and key contributor in setting up OYO townhouse, Ankit talks us through OYO’s omni-channel approach and the business priorities as we transition into next year.

Traveloka give us the keys to optimising 1st & 3rd party data

11/08/2022

In this interview the Chief marketing officer of Traveloka, Shirley Lesmana, shares her input on the constant change of marketing and how Traveloka is constantly adapting to customer’s needs and technology. She highlights the power of first party data and how it can be beneficial to all partners when the right data is analysed. She shares how Traveloka has been taking of the data they have to help customers and better collaborate with their partners which allows them to continue being the largest online travel all in Southeast Asia

Bringing Tourism back to Australia through close partnerships & optimal data

11/08/2022

Brent Anderson, Regional & General Manager for Southeast Asia at Tourism Australia gives insight into the importance of addressing customer’s concern and how Tourism Australia is using data to boost their customer experience and business. He also highlights how Tourism Australia is combatting traveller concern and the do’s and don'ts of successful partnerships. He goes on to share key examples of how Tourism Australia has achieved a cohesive partnership with their clients and suppliers.

User-generated content: How Discovery Hospitality connects closely with their community

10/30/2022

In this quick-fire interview, Blessy Townes, Vice-President & Head of Digital Marketing and Branding from Discovery Hospitality tells us all about how customer experience can be optimised through user-generated content. She gives insight on how big data allows businesses to create experiences uniquely curated to each customer.

Infographic: All about the Customer & Strategic Alliances

10/17/2022

Liz Perkins, Vice President of Revenue Management & Commercial Services for Hilton, APAC shares Hilton’s unique approach to CX excellence. Adopting a holistic view, Liz gets inside the minds of her customers to address pain points and consistently offer customers an exceptional experience that’s aligned with the brands ethos, across all channels.

Tune in to understand what makes Hilton a long-standing success story in travel..

Accor Redefining Loyalty from Transactional to Experiential

By: Laura Anne Danaraj
08/24/2022

Loyalty programmes are no longer what it used to be. But fret not, Charline Boccara, Vice President Digital, Distribution & Loyalty at Accor shares how they are engaging with their guests beyond the stay and how their guests can gain tangible benefits that will enrich their day-to-day lives. Integrating rewards, services and experiences, Accor has jumped into the digital transformation ring with gusto, driving innovation in its operations and processes proving effective for modern hospitality.

Find out about Accor's new initiatives and successful tech implementations HERE

Infographic: Livestreaming & Word of Mouth Marketing

08/23/2022

Dr Andy Luk, Head of Digital Transformation & Insights, HK Express shares the importance of live streaming and using word of mouth to set you apart from your competitors. 

With how fast our digital world is evolving, Dr Andy Luk shares how you can maintain brand influencer by having a strong strategy. 

Read the infographic now! 

Transforming Travel Digitally with Delta Air Lines

08/23/2022

“Our work today is to disrupt, challenge and champion the technologies that will define the future of sustainable flight” says visionary speaker and travel transformation extraordinaire Victor K. Osumi, Managing Director & President – Japan for Delta Airlines. In this outstanding interview, Victor speaks to how customer centricity, innovation are collaboration are key elements driving their customer centered approach to digitalisation.

Victor gives his expertise on the metaverse, trend predictions and how Delta are accelerating their vision to transform travel by offering personalized, seamless and premium experience which are “better for our customers, their journeys, and our world”. 

Infographic: Integrating S.M.A.C Tools

08/23/2022

Now is Digital!

Livestreaming, Social Commerce, Gamification are just some of the things we have.

Read what Dr Andy Luk, Head of Digital Transformation & Insights, HK Express has to say about hopping on the latest digital trends and using technology to improve your business.

Read the infographic now

Rakuten discusses the bold concepts of its platform and maximising revenue

08/22/2022

Rakuten Travel is one of the largest pioneering OTAs in Japan with over 20 years of experience. Global Head, General Manger, Jeremy Bek shares the latest initiatives and developments on how the company paved it's path to success post Covid.

With disruption in the travel landscape, we learn how Japan's largest e-Commerce platform leveraged its large ecosystem of services, social media presence and digital innovations to maximize revenue and seize a significant amount of travel demand.

Get the full scoop here.

Spotlight Interview with Gardens By the Bay on Innovation & Digital Technology

08/17/2022

Singapore's tourism was greatly impacted by the pandemic. However, Gardens By the Bay went above and beyond to create an innovative tourism spot. In this interview, Kian Ann Ong, Director of Business Development shares how Gardens by the Bay recovered from Covid-19 using innovation and how they invested in digital tools for their current spaces.

Watch the interview now

New Age Offerings drives RedDoorz Hotel Expansion in SEA

08/22/2022

With a vision to enable people to provide affordable, reliable stays in all major cities, it is no wonder RedDoorz has grown into a regional powerhouse. In this spotlight interview, Chief Operating Officer Kelvin Teo, shares how the brand uses a multi-brand approach that caters to the different needs of consumers, from budget stays to more premium, design-inspired experiences and even extended-stays offering. We also find out how RedDoorz upheld its commitment towards a high standard for hygiene, cleanliness and sanitation to tackle the realities of COVID-19 and earned the trust of travellers 

Reimagining Travel: Rethinking How and Why We Travel

08/18/2022

There is no doubt that the COVID19 pandemic changed nearly everything about how we live, work, and play. Virtually no industry was left untouched—all had to adapt, change, and be flexible. In this blog, we look at what travel brands can be doing NOW to adapt to the change, realigning strategy, people and purpose

Demand Generation: How can brands inspire, convert, and retain the most profitable audiences on your highest-margin channels?

08/18/2022

The pandemic has changed many things. Travel being one of the them. How can demand generation help travel companies boost their businessess ? In this blog, we share how travel companies can use various ways to provide customer satisfaction and tourism can still grow even through this uncertain times

Innovation in Customer Experience

08/24/2022

Travel has been slowly recovering from Covid-19, but things might not go back to normal as quickly as we want it to. With 2 years worth of loss, the travel industry has been one of the biggest most affected sectors with the closing of borders. However, travellers are excited to get back to travelling still look forward to a good experience in their travel and great customer service. There have been an overflowing amount of innovation technologies that allow travel companies to provide the traveller with a stellar travel experience. 

Read this blog to find out the importance of personalized customer experience and how travel companies have incorporated innovation into their business. 

Data Strategy: How to Get the Most Out of Digital Information in the Post-Pandemic World

08/04/2022

Like just about everything else in the post-pandemic world, the travel industry’s relationship to data science has been transformed to an almost unrecognizable degree. Historical data from the time before the pandemic is now largely irrelevant in this new landscape – and information from the time during it cannot be used because of the heavy restrictions placed on global travel. How do we then get the most out of digital information in a post-pandemic world?

Personalization Tied with Customer Experience

07/25/2022

There is likely no industry that was impacted as much by the COVID19 pandemic than the travel industry. The global pandemic had an unprecedented impact on the industry as air travel nearly ground to a halt in 2020 and non-essential travel ceased to exist.

In 2022, things are still recovering but travel looks different. Regular routines being disrupted and comfort levels being changed. How can tech-empowered travel and data-driven management bring in the new era of personalized travel. 

Read on to find out more

Social media marketing: The moments matter and the time is now

07/06/2022

As a region fully immersed in the world of digital technology, and with more than one billion active users, the Asian travel industry has been leveraging the power of social media for almost as long as it’s been around. Social media enables customers to ask questions and register complaints quickly, conveniently, and perhaps most importantly, whilst getting on with other things. Most people these days would prefer to connect with their favorite brands through social media than through traditional methods such as email or via a telephone call.

In this blog, we explore the biggest trends in social media, how brands are using these channels to engage with customers in a new way and the mindset needed to evolve and adapt to the needs of the demand generation.

Customer Loyalty: How Can the Travel Industry Retain Business in an Increasingly Fickle Environment?

07/04/2022

The global COVID-19 crisis has essentially hit a reset on the travel industry, meaning brands which may have achieved prominent levels of customer loyalty in the years before the pandemic cannot count on simply picking up where they left off.

In this article, we look at how we can build deeper relationships with customers and encourage them to keep coming back to us repeatedly – something not easily achieved in an online era of unprecedented customer choice.

Targeting The Right People To Drive Sales Conversions In Uncertain Economic Times

03/03/2022

We're living in times of mounting uncertainty, unpredictability and mass change, which by default, impressions upon the way we feel, think and the choices we make. So then, the question on the lips of marketeers the world over is - how best to reach and target consumers and blast sales conversions in times of economic uncertainty? We posed the question to our All-Star Panel at the DTA Virtual Summit. Speakers from Tourism New Zealand, Tiket.com, Marriott International, Zoho Corporation, AppsFlyer and Japan Airlines told us their perspectives on how prosper and what their organisations are prepared to do in to refocus and discover new ways to maintain connection with customers.

What Recovery, Relapse, Rebounds, and Revenge Tourism Look Like for APAC

08/17/2021

2020 was the year all tourists got sucker-punched by a virus. One virus cleared the skies, emptied the beaches, and turned hotels into haunted houses. Now, however, we are entering the error of a new normal. As countries try to figure out precisely what that is, travelers are already starting to make their rounds. Let's explore where the opportunities are in revenge tourism for APAC.

Philippines Focuses on Domestic Tourism

By: Laura Anne Danaraj
07/01/2021

A new dawn awaits the travel industry with a shift in paradigm of travel preferences and concerns around safety. Traditionally focused on international travelers, most countries had to reorient their offerings to cater to the domestic market. One such case is of Philippines local authorities who are diversifying a variety of domestic destinations through tailored and niche marketing. In this exclusive interview with Benito C. Bengzon, Jr., Undersecretary, Tourism Development at Department of Tourism, Philippines shares how their domestic tourism is poised for an uptake, adapting to new digital opportunities and being prepared to attract the resurgence of demand internationally.

How a single digital moment can change your business forever w/ Constantine Frantzeskos

05/19/2021

In this episode of Digital Transformation & Leadership Danny Levy talks to Constantine Frantzeskos, CEO at Penso - One of the world's leading digital strategy consultancies, transforming clients' business, marketing and customer experience for the digital era. They get into how to re-organise around your future customer, mega trends where we see consumers expecting more, how certain industries might be impacted by this and content - especially the idea of TAVISH (Text, Audio, Video, Images, Software and Hardware).

How to REALLY achieve MarTech success w/ Kate Cook

02/09/2021

In this episode of Digital Transformation & Leadership Danny Levy talks to Kate Cook, Forensic Marketing Intelligence Consultant at SPT Agency. They talk about the MarTech universe, highlighting the key points in Building an intelligent marketing systems and reporting frameworks that help businesses deliver on their KPIs.

How Do We Drive Mitigation and Recovery Efforts During COVID and Beyond?

12/10/2020

As the global tourism economy remains in recovery mode, PATA CEO Dr Mario Hardy hosted a Tourism Board panel discussion to drill down into the impact of the crisis in Singapore, Malaysia, Australia, New Zealand and Switzerland, and the mitigation and recovery measures these countries’ respective governments and national tourist boards are taking to reactivate the sector, protect jobs and businesses, and build a more resilient tourism economy in the post-COVID-19 environment.

Reinventing from the inside out - How to accelerate digital transformation

10/15/2020

In this episode of Digital Transformation & Leadership, Danny Levy talks to Martin Pasquier the Co-Founder and Managing Director at Innovation is Everywhere. They talk through two points that will help you fast track your digital transformation, the idea and alignment. Where you can get the best inspiration and the importance of never moving alone when you want to drive forward change.

Key Lessons to Successfully Pivoting in your Leadership Journey with Sisa Ntshona, CEO of South African Tourism

In this episode we speak with Sisa Ntshona, CEO of South African Tourism who is at the helm of steering the mandate and all operations of the National Destination Marketing Organisation’s head office and country offices. An industry that at the time of recording has been hit hard by the Covid-19 crisis, they’re job is to promote the country domestically and internationally, whether for leisure, business or events tourism.

The Role of Social Media in Tourism Marketing

This article is written and published by our media partner DAN Global.


Social media has changed every single aspect of our lives, including the way we consume. Tourism, being one of the most vibrant sectors of the global economy, is undoubtedly a part of all these. We have gathered information about the essentials of social media in tourism marketing: what is the role of it and how it can be effectively used.

*NEW* How Qantas used digital transformation to “punch above its weight” on customer and product experience

Successful airlines like Qantas are using digital transformation and the power of data to improve operations and enhance the customer experience.

*NEW* 5G; Not just a technology revolution, but a customer experience revolution

5G offers wider connectivity and facilitates fast, responsive and powerful technologies capable of taking the customer experience to new levels.

*NEW* Case Study: Reaching new heights of advertising through Multi-Layer Optimisation over Facebook - Fiji Airways

Using Multi-Layer Optimisation over Facebook to improve outreach and scale on advertising is set to be a dominant trend for Asia Pacific travel marketers in 2020.

*NEW* Destination Marketing 2.0 – How can you put agility and personalisation to work to know your customers better, predict what they want, and delight them to take away friction?

For the tourism board and travel industry players in Asia Pacific and beyond, destination marketing in the current climate presents both challenges and opportunities.

*NEW* New Zealanders are opening their hearts and hometowns to the world!

As home to the world’s first tourism board (established back in 1893), New Zealand has a long tradition of pioneering tourism initiatives

Digital Travel APAC X TTG Asia: Technology Shaping Tomorrow’s Travel

New technologies are seeing swift uptake from consumers, driven by consumers’ growing digital impatience and expectation for instant responses, answers and solutions to their queries and purchasing requests

Singapore Airlines has a Blueprint for Digital Transformation

The changing buying habits of travelers and onslaught of digital technology is forcing a paradigm shift away from the traditional travel agent and consumer relationship. The modern traveler wants a convenient and tech driven experience from travel providers and are willing to shop around to get it.

Your 2019 Guide to Mobile Marketing

Way back in 2008 it was predicted that the next decade would see mobile internet use overtake that using traditional computers such as desktops or laptops. Now, in 2018, we find that prediction starting to bear fruit

Here’s How Ctrip is Using AI, Big Data, and Intelligent Hardware to Meet the New Age of Sophisticated Travelers

AI and other digital intelligence technologies are taking the business world by storm, and this is only likely to increase as time goes on

Here’s How AirAsia is Leveraging the Power of YouTube and Conversation Commerce

Since YouTube was launched in 2005 by three former PayPal employees it was a simple video hosting platform. In 2018 the, now Google owned, website has approximately 400 hours of content uploaded to it every minute

Fireside chat with Anywhr Co-Founder, Felix Tan

Felix Tan, Co-Founder of Anywhr, a bespoke travel curator that sends anyone in the world to anywhere in the world – sat with us to share his insights on the company, and help travellers experience the joy of discovery that spontaneous trips bring

Understanding the Secret Lives of Top Tier Travelers

Travel brands have been at a disadvantage with only a very limited view of their consumers’ behavior beyond their own brand. To provide the relevance consumers demand, it is critical that brands do as much as they can to understand the entire picture of their search and booking behavior, and use those insights to improve one-to-one communication..

4 Travel Disruptions Factors Affecting OTAs and Airlines

Flight disruption costs airlines between $25B and $35B annually. Taking into account the estimated cost to travelers, corporations, and the rest of the ecosystem, that number goes up to $60 billion.

Four Corners of Global Payments

We are at an intersection of seismic behavioral and structural change in the payments world. Consumer demands are evolving rapidly, innovations are sprouting up and travelling around the world, and new regulations are attempting to keep pace with the transformation

The Airbnb Experience

It’s no secret that Airbnb has become the talk of the town. Its distinct appeal to the millennial crowd has gone viral and every conversation that I’ve had in the past three years revolved around options on Airbnb and the uniqueness of every travel experience.