Travelers today seem to have a wider variety of options to consider when jet-setting. In addition to the traditional or legacy airlines we’re all familiar with, there is also a growing number of low-cost – or budget – airlines taking to the skies. While they may share some similarities, traditional and low-cost airlines each offer distinct experiences. So, what do traditional airlines do differently to be more advantageous for travelers?
· How low-cost airlines changed the way you fly? Do you need to operate a low-cost flight as well to increase your number of sales?
· How do you approach personalisation? Do you focus on mobile and desktop design differentiation?
· How do you leverage AI to improve personalisation?
· Where are you at now with your chatbot? And, how do you use it to take your service to a higher altitude?
The world’s most populous nation and second largest economy is a notoriously complicated market for non-Chinese companies. These increasingly discerning shoppers are younger, focused on health, and more brand savvy than ever, and they demand more from the products and services they buy. Both global and local companies must understand these nuances if they hope to craft brand and product messages that appeal to them. This interactive panel will explore:
· How do you use WeChat, and what other chat platforms that works, to reach the lucrative Chinese outbound travel market?
· What are the personalised content that appeals to the Chinese travellers, and what doesn’t?
· How do you adopt your products to China’s expanding army of middle-class travellers?
· What are the key considerations in localising your products and service to the Chinese market? Which is more important – offering budget, affordable products or more experience-related ones?