Xue Ying Mei

Xue Ying Mei (XY) is Vice President of Marketing for Asia Pacific excluding China (APEC) at Marriott International, where she shapes the strategic strategy for marketing across one of the company’s luxury, premium and select brands. She leads integrated brand, loyalty and destination marketing initiatives that drive business growth and strengthen brand relevance and build emotional connection with travelers across key source markets.

XY also oversees Marriott’s consumer and loyalty marketing ecosystem that brings to life the power of Marriott Bonvoy, the company’s award-winning travel program, through experiences that inspire discovery and deepen member engagement. Under her leadership, marketing efforts across APEC connect members more meaningfully to the people, places, and passions they love, from Marriott Bonvoy Moments to other experiential initiatives that enhance loyalty value.

XY began her hospitality career in 2009 with Starwood Hotels & Resorts Asia Pacific, managing B2B loyalty and food & beverage membership programs. Following the integration of Starwood with Marriott in 2017, XY held several leadership roles across marketing and loyalty, including as Director of B2B Marketing & Events where she provided strategic oversight of marketing initiatives designed to drive client acquisition, retention, and loyalty through innovative, insight-led campaigns. Prior to her current role, XY was the Senior Director, Loyalty Marketing & Program for the region, where she developed and led strategies to accelerate member enrollment, engagement, and recognition across multiple channels.

Based in Singapore, XY holds a Bachelor’s Degree in Business Administration from the National University of Singapore. Outside of work, XY enjoys reading and sketching, and often participates in volunteer activities that support local communities.