Simone Meregaglia

Sales Manager Similarweb

Born and raised in Italy, he moved to Singapore 7+ years ago, and have built his career in the competitive intelligence space across SEA: at first, at the Italian Ministry of Foreign Affairs, then at Euromonitor International. Currently, leading client relationships in SEA and India at Similarweb, showing businesses what competitors are doing, to optimize their strategies accordingly and capture their market share.

Main Conference Day 1, Tuesday, 24 March 2026

10:30 AM ‘Invite Only’ Coffee Chat & Learn: From SEO to AEO: How do you win in the age of AI search

AI search is rapidly reshaping how consumers discover products, brands and travel options. With AI platform visits up 76 percent year on year and referral traffic from AI growing 357 percent, traditional search visibility alone is no longer sufficient. This session will show how APAC marketers are shifting from SEO to Answer Engine Optimisation, turning AI recommendations into measurable traffic and revenue growth.

In this discussion, you’ll walk away with:

• A practical AEO playbook to close the visibility gap in your current search strategy

• Real, data-backed success stories from APAC brands such as Amazon, Uniqlo, and Rebel Sport

• A step-by-step workflow you can replicate using Similarweb AI data

• The key signals to track when measuring AI visibility, brand citations, and ROI impact

• A clear understanding of how AI interprets and recommends your brand versus competitors

This is a commercially focused session designed to help you turn AI-driven discovery into a measurable competitive advantage.

Check out the incredible speaker line-up to see who will be joining Simone.

Download The Latest Agenda