Digital Travel Summit APAC 2026

March 24 - 25, 2026

Equarius Hotel, Sentosa

Edward Bell

Edward Bell

General Manager Brand, Insights and Marketing Communications Cathay Pacific

Edward Bell is responsible for the development of brand strategy, consumer insights, loyalty marketing and marketing communications for the Cathay Pacific group globally.

Mr Bell has spent the majority of his career in marketing strategy and later as a CEO for marketing and communication consultancies across Asia and Greater China, working for a diverse set of brands and businesses.

A seasoned marketing professional, Mr Bell is the recipient of the prestigious IPA and Jay Chiat awards for marketing effectiveness and strategy and is a regular author and speaker.

Originally from Melbourne Australia, Mr Bell is married with three children, and happily calls Hong Kong 'home'.

Main Conference Day 2, Wednesday, 25 March 2026

4:20 PM Wrap-Up Panel: How do you navigate emerging marketing technologies, shifting consumer expectations, and evolving distribution landscapes to future-proof travel brands and maintain competitive advantage in an increasingly digital-first marketplace?

• How do you leverage emerging marketing technologies to shape the future of travel branding?

• How do you develop innovation frameworks for evaluating next-generation technologies to build
sustainable competitive moats in evolving travel markets?
• How do you anticipate evolving consumer expectations to stay ahead in a digital-first marketplace?
• How do you innovate distribution strategies to secure long-term competitive advantage?

Check out the incredible speaker line-up to see who will be joining Edward.

Download The Latest Agenda