Head of Digital & CRM The Discovery Leisure Company
Blessy has 17 years of experience in Digital Marketing and successful portfolio in SEO, PPC, E-Commerce, Social Media, and Online Reputation. Single-handedly managing the group’s digital campaigns in-house, she launched SEO-friendly and mobile compliant websites in 2015 and achieved 100% growth in Book Direct production for two consecutive years; relaunched websites with sustained Google ranking and increased direct booking revenue by PHP61M in 2017. YTD Book Direct initiative contributes 31% of revenue outperforming OTA’s 26%. Before joining Discovery, Blessy was Director of E-Commerce at Sofitel Manila launching the property’s SEO campaigns and social media accounts, which were the strongest in Sofitel network worldwide.
Check out the incredible speaker line-up to see who will be joining Blessy.
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