Blessy Townes

Vice President and Head of Digital Marketing and Branding Discovery Hospitality

Blessy Townes is a Hospitality Marketing thought leader and Asia-Pacific Travel speaker with over two decades of experience in Digital Marketing and a successful portfolio in SEO, PPC, Email Marketing, Social Media, E-Commerce and Online Reputation Management. With a Master's Degree in Advertising under her belt, she was Professor for a Day at The Hong Kong Polytechnic University's School of Hotel and Tourism Management and a founding member of Triptease's Hotel Heroes Council, a group of trusted experts sharing their experience and knowledge with the aim of educating and empowering the hotel industry. Blessy spearheads the development of homegrown brands and zero-to-hero Direct Booking success stories of Discovery Hospitality, the trailblazing Filipino hotel management company behind some of the most iconic and award-winning properties in the Philippines' vibrant destinations.   

Main Conference Day 1, Tuesday, 24 March 2026

3:30 PM Case Study: How to grow direct bookings through integrated marketing to compete with OTAs

Main Conference Day 2, Wednesday, 25 March 2026

9:10 AM Generations in Travel Roundtable

In this session, you can select two 30-minute roundtables to explore strategies for engaging different generations of travelers. Roundtable leaders will share key takeaways, providing actionable insights to boost engagement and loyalty

Roundtable 1: Engaging Millennials through experiences – How marketing, revenue, and partnerships teams can design travel offerings that capture millennial loyalty and social sharing

Speaker: Diko Kissimon, Director, APAC, Nas Daily & 1000 Media

Roundtable 2: Capturing Gen Z’s travel mindset – Exploring strategies to connect with Gen Z travelers through digital-first, authentic, and value-driven experiences

Speaker: Blessy Townes, Vice President & Head of Digital Marketing and Branding, Discovery Hospitality

Roundtable 3: Elevating the Boomer journey – Designing premium, comfortable, and personalised travel experiences to appeal to Boomer travelers.

Speaker: Preethi Sanjeevi, CEO & Co-Founder, Greytt.

Check out the incredible speaker line-up to see who will be joining Blessy.

Download The Latest Agenda