Digital Travel Summit APAC 2019

01 - 03 April, 2019

Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

Blessy Townes

Head of Digital & CRM
The Discovery Leisure Company

5:20 PM Philippines Case Study: Competing against OTAs and big chains – How a homegrown hotel brand's digital transformation enabled to win brand love and revenue in the Philippine market

Blessy has 17 years of experience in digital marketing and successful portfolio in SEO, PPC, eCommerce, social Media, and online reputation. She is single-handedly managing the group’s digital campaigns in-house.YTD Book Direct initiative contributes 31% of revenue outperforming OTA’s 26%.
·         How to manage the group’s digital campaign in-house with limited resources
·         How to increase YOY ranking on Google and direct booking revenue from your SEO-friendly and mobile compliant websites
·         What are the pros and cons of single-handedly managing your digital campaigns?

Check out the incredible speaker line-up to see who will be joining Blessy.

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