Digital Travel Summit APAC 2020

08 - 09 December, 2020


Blessy Townes, VP & Head of Digital at Discovery Hospitality

Blessy Townes

VP & Head of Digital
Discovery Hospitality

Check out the incredible speaker line-up to see who will be joining Blessy.

Download The Latest Agenda

Day 2: Wednesday, 22 April 2020

Wednesday, April 22nd, 2020

3:15 PM Power Panel: How can you leverage social media to create a buzz around your destination and provide world-class, real-time customer service through social listening?

Join our Power Panel of experts as they share their insights on how to optimize your social media strategy in 2020 and for years to come:
  • Facebook, Instagram, Twitter, Tik Tok, Snapchat, Pinterest, You Tube – Which should you choose? Do you see Facebook and Twitter slowing down in the next 2-3 years?
  • How can you measure performance/ROI in terms of user acquisition and engagement?
  • How can you develop hashtags that encourage consumers to post about their experiences with your products?
  • How can you design “wow” moments through online activations, events, packaging elements, and surprises to inspire photography and reviews?
  • How can you feature consumer-generated content on your own channels to elevate the voices of those speaking about you?