17 - 19 August, 2020
Resorts World Sentosa, Singapore
Day 2: Wednesday, 22 April 2020
Wednesday, April 22nd, 2020
3:15 PM Power Panel: How can you leverage social media to create a buzz around your destination and provide world-class, real-time customer service through social listening?
- Facebook, Instagram, Twitter, Tik Tok, Snapchat, Pinterest, You Tube – Which should you choose? Do you see Facebook and Twitter slowing down in the next 2-3 years?
- How can you develop hashtags that encourage consumers to post about their experiences with your products?
- How can you design “wow” moments through online activations, events, packaging elements, and surprises to inspire photography and reviews?
- How can you feature consumer-generated content on your own channels to elevate the voices of those speaking about you?