Mohamed Shafraz Hafiz

Director of Digital Technology & Marketing Pulse Hotels & Resorts

Award-winning marketing professional and industry panelist with over 20 years of experience, specializing in integrating cutting-edge technology to deliver impactful digital marketing campaigns that maximize sales and drive tourism across a portfolio of luxury resorts in the Maldives.

Main Conference Day 1, Tuesday, 24 March 2026

2:10 PM Power Panel: How do you balance marketing spend and guest engagement to maximise direct bookings?

• How do you allocate marketing budgets across channels to maximise direct bookings while controlling costs?

• How do you personalise guest engagement strategies to drive higher conversion rates and repeat bookings?

• How do you measure and optimise campaign performance to ensure spend efficiency and maximise ROI?

Check out the incredible speaker line-up to see who will be joining Mohamed Shafraz.

Download The Latest Agenda