Mason Tay

Director, Global Markets Growth Tripadvisor LLC

Mason is the Director of Global Markets at Tripadvisor, positioned strategically in Singapore. With a keen eye for international expansion, he orchestrates growth strategies spanning marketing, product, content, and localization across Europe, APAC, and LATAM. Prior to Tripadvisor, Mason drove digital transformation projects within Singtel’s Group Consulting and Strategic Investments division. His focus was centered around unlocking growth for the advertising platform, Amobee, and Singtel’s cybersecurity arm through Trustwave.

Day 1 Agenda

2:10 PM Panel: Harnessing data for hyperpersonalisation – How do you collect and analyse traveller data, enabling ultrapersonalised experiences from booking to post-trip engagement?

• Advanced data collection and integration – How can you aggregate data from multiple sources, including browsing behaviour, booking history, social media interactions, and realtime location tracking, to build a comprehensive traveller profile?

• How can you leverage machine learning and predictive analytics to be used to anticipate traveller preferences, recommend tailored itineraries, and deliver real-time, context-aware offers?

• Balancing personalisation and privacy – How can you implement hyper-personalisation while ensuring data security, compliance with regional privacy regulations (e.g., PDPA, GDPR), and maintaining traveller trust?

Day 2 Agenda

4:00 PM Wrap-Up Roundtable: Reflect, Plan, Execute, Achieve

Gather around as we wrap up our summit with an informal roundtable discussion. Here, each industry-specific group will reflect on key insights gained over the past 2 days and strategise on how to implement these learnings back in the office.

Join us for an engaging session as we solidify our takeaways and plan our next steps for success.

Check out the incredible speaker line-up to see who will be joining Mason.

Download The Latest Agenda