Digital Travel Summit APAC 2025

August 12 - 13, 2025

One Farrer Hotel, Singapore

Frank Cheng

Senior Business Director, Asia Crimtan

Frank Cheng is the Senior Business Director for Crimtan in Asia, where he spearheads the company’s growth and helps travel brands across the region generate smarter returns through full-funnel programmatic marketing. From winning new audiences to driving loyalty and maximizing customer lifetime value, Frank brings deep expertise in building data-driven strategies that move the needle. With over 14 years of experience at the crossroads of advertising and technology, Frank has led digital transformation efforts for some of the world’s most recognized travel and lifestyle brands. Prior to Crimtan, he held senior leadership roles at KAYAK and Sojern, where he launched and scaled initiatives in performance marketing, travel tech, and audience data innovation. Outside the boardroom, Frank is a die-hard aviation enthusiast. He lives and breathes travel — and never misses a chance to geek out over the latest airline business class cabins or uniform refreshes.

Day 1 Agenda

2:00 PM [Invite Only] Synergy Workshop: Myth vs. Reality: Unpacking what truly drives performance in travel marketing

In a rapidly evolving digital landscape, travel marketers are navigating increased complexity from signal loss and privacy regulations to rising expectations around personalisation. This session explores the common misconceptions that often hinder performance and presents evidence-based strategies being used by leading airlines, tourism organisations, and travel brands to achieve measurable success. Through a myth-versus-reality format, we will examine how to use data more effectively, implement scalable personalisation, and measure campaigns with greater accuracy.

Check out the incredible speaker line-up to see who will be joining Frank.

Download The Latest Agenda