Frank Cheng

Senior Business Director, Asia Crimtan

Frank Cheng is the Senior Business Director for Crimtan in Asia, where he spearheads the company’s growth and helps travel brands across the region generate smarter returns through full-funnel programmatic marketing. From winning new audiences to driving loyalty and maximising customer lifetime value, Frank brings deep expertise in building data-driven strategies that move the needle. With over 14 years of experience at the crossroads of advertising and technology, Frank has led digital transformation efforts for some of the world’s most recognised travel and lifestyle brands. Prior to Crimtan, he held roles at KAYAK and Sojern, where he launched and scaled initiatives in performance marketing, travel tech, and audience data innovation. Outside the boardroom, Frank is a die-hard aviation enthusiast. He lives and breathes travel — and never misses a chance to geek out over the latest routes & premium class cabins