Join our ‘How To’ Strategy Roundtables, designed for practical, peer-to-peer learning. Each participant can attend two 30-minute discussions, exchanging ideas and strategies on today’s most pressing challenges. After the sessions, roundtable leaders will share their key takeaways, ensuring you leave with actionable strategies you can implement right away.
Roundtable 1: Single-platform content strategy – How to optimise content for single-platform journeys to drive conversions
Speaker: Sunish Sadasivan, Vice President of eCommerce & Revenue Management, Chroma Hospitality
Roundtable 2: Sustainability positioning strategy – How to integrate ESG messaging that drives bookings without triggering climate fatigue
Speakers:
Takuya Matsuo, CMO, ZIPAIR
Augustine Quek, Director of Sustainability in Technical Services, Millennium Hotels and Resorts
Roundtable 3: Partnership agreement strategy – How to structure revenue-sharing partnership agreements fairly to ensure mutual benefits
Speaker:
Melvin Ng, Senior Director, APAC Partnerships, Airalo
Roundtable 4: Winning beyond Google strategy – How to diversify traffic through voice search, social commerce, and emerging platforms to reduce dependency and capture untapped demand sources
Speaker: Mason Tay, Director, Global Markets Growth, Tripadvisor
Roundtable 5: CDP insights strategy — How to leverage CDP to gain a unified view of traveler behavior and preferences
Speakers:
Srihari Puthanveettil, Assistant Vice President of Analytics & Insights, Mandai Wildlife Group
Angie Ho, Senior Director, eCommerce & Digital Marketing, Capella Hotel Group