Takuya Matsuo

• Cultural nuances & consumer behaviour – Understanding regional preferences, language adaptation, and buying behaviours to create locally relevant yet globally consistent messaging

• Technology & personalisation at scale – Leveraging AI, data analytics, and automation to deliver personalized experiences while maintaining brand consistency across diverse APAC markets

• Agile strategies for market adaptation – Developing flexible go-to-market approaches that align with regulatory requirements, payment preferences, and digital landscapes unique to each APAC region