Takuya Matsuo

Chief Marketing Officer, Executive Officer Zipair

Expertise in business strategy, marketing and branding, He has extensive experience in the airline and financial businesses. Joined Japan Airlines in April 2000. Mainly engaged in business planning and marketing/branding strategy. Especially, he had been in charge of marketing strategy, developing and executing company-wide strategies. In October 2017. He was appointed as CMO at JAL Payment Port, a joint venture fintech between JAL Group and SBI Group. He led the financial project Neobank which was the first BaaS model in Japan. Joined Z holdings (now LINE Yahoo) in November 2021. He led consumer finance business as a division director of the Consumer Loan Business Division in a subsidiary digital bank. From January 2023, he has been the marketing director of ZIPAIR, providing execution support in the marketing area, Officially joined as Executive Officer and CMO from December 2023.

Day 2 Agenda

9:10 AM C-Suite Interview: How to balance globalisation and localisation to effectively engage diverse APAC market

• Cultural nuances & consumer behaviour – Understanding regional preferences, language adaptation, and buying behaviours to create locally relevant yet globally consistent messaging

• Technology & personalisation at scale – Leveraging AI, data analytics, and automation to deliver personalized experiences while maintaining brand consistency across diverse APAC markets

• Agile strategies for market adaptation – Developing flexible go-to-market approaches that align with regulatory requirements, payment preferences, and digital landscapes unique to each APAC region

3:10 PM Case Study: How to innovate airline ancillary offerings to unlock new sources of revenue

Check out the incredible speaker line-up to see who will be joining Takuya.

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