Rosebel Garcia

As the Head of Marketing and Commercial at Hertz Philippines, she leads strategies that connect global travelers with seamless, premium car rental experiences. From revenue optimization and OTA partnerships to innovative marketing campaigns, she shapes their brand’s presence to attract high-spending foreign visitors and discerning local travelers. With a deep understanding of travel behavior, she crafts data-driven initiatives that enhance customer experience, maximize bookings, and strengthen partnerships across metasearch engines, OTAs, and key industry players. She also oversees Thrifty Philippines, ensuring their marketing resonates with young, adventure-seeking, and Instagram-loving travelers. Beyond the numbers, she believes in storytelling, strategic collaborations, and influencer partnerships to make every ride more than just transportation.