Preethi Sanjeevi

CEO & Co-Founder Greytt Pte Ltd

Preethi Sanjeevi is a seasoned entrepreneur and growth strategist currently spearheading her third venture, Greytt. With a career rooted in entertainment and digital transformation—most recently serving as the CEO of VML Singapore—Preethi is an expert at scaling businesses across the complex Asian landscape through operational excellence and strategic innovation. At Greytt, she is on a mission to redefine life for the "ageless" demographic. By leveraging AI, data, and expert insights, Greytt builds purposeful products and services specifically for the 50+ market—a segment she identifies as both significantly underserved and high in potential. This vision comes to life through Greytt Journeys, a specialized travel vertical that curates high-impact, transformative travel experiences designed to fuel the passions and curiosity of older adults. A problem-solver at heart who thrives in fast-paced environments, Preethi brings a unique, data-driven perspective to the travel trade. When she isn't building the future of the silver economy, she is likely dreaming of her next beach destination or lost in the pages of a thrilling whodunnit.