Preethi Sanjeevi

CEO & Co-Founder Greytt Pte Ltd

Preethi Sanjeevi is a seasoned entrepreneur and growth strategist currently spearheading her third venture, Greytt. With a career rooted in entertainment and digital transformation—most recently serving as the CEO of VML Singapore—Preethi is an expert at scaling businesses across the complex Asian landscape through operational excellence and strategic innovation. At Greytt, she is on a mission to redefine life for the "ageless" demographic. By leveraging AI, data, and expert insights, Greytt builds purposeful products and services specifically for the 50+ market—a segment she identifies as both significantly underserved and high in potential. This vision comes to life through Greytt Journeys, a specialized travel vertical that curates high-impact, transformative travel experiences designed to fuel the passions and curiosity of older adults. A problem-solver at heart who thrives in fast-paced environments, Preethi brings a unique, data-driven perspective to the travel trade. When she isn't building the future of the silver economy, she is likely dreaming of her next beach destination or lost in the pages of a thrilling whodunnit.

Main Conference Day 1, Tuesday, 24 March 2026

9:00 AM Partner Evaluation & Innovation Roundtables

Join this 1.5 hour of end user only workshop, giving you the time efficient opportunity to evaluate the latest and greatest initiatives coming to market with your peers. You will be split into groups of 8-10 evaluating each technology/solution on roundtables in 25-minute blocks.

Pose questions, voice your concerns, and discuss your views with your peers to leave no stone unturned when evaluating these initiatives.

Roundtable 1: Beyond the play button: Orchestrating AI and data for the next era of traveler engagement

Speakers:

John Huang, Sr. Manager, Sales, APAC, Vimeo

Lawrence de Boucherville, Sr. Account Executive, Vimeo

Roundtable 2 Next generation loyalty and Agentic AI - a strategy for customer growth in the hospitality and travel sector

Speakers:

Chris Tew, Regional Head, Digital Alchemy

Eddie Lui, Global Head of Loyalty and Marketing Strategy, Digital Alchemy

Magesh Rajagopal, Hospitality and Travel Lead, Salesforce

Roundtable 3: Turning Age from a Risk Factor into a Design Advantage

Speakers:

Ramakrishnan C.N, CPO & Co-Founder, Greytt

Preethi Sanjeevi, CEO & Co-Founder, Greytt

Main Conference Day 2, Wednesday, 25 March 2026

9:10 AM Generations in Travel Roundtable

In this session, you can select two 30-minute roundtables to explore strategies for engaging different generations of travelers. Roundtable leaders will share key takeaways, providing actionable insights to boost engagement and loyalty

Roundtable 1: Engaging Millennials through experiences – How marketing, revenue, and partnerships teams can design travel offerings that capture millennial loyalty and social sharing

Speaker: Diko Kissimon, Director, APAC, Nas Daily & 1000 Media

Roundtable 2: Capturing Gen Z’s travel mindset – Exploring strategies to connect with Gen Z travelers through digital-first, authentic, and value-driven experiences

Speaker: Blessy Townes, Vice President & Head of Digital Marketing and Branding, Discovery Hospitality

Roundtable 3: Elevating the Boomer journey – Designing premium, comfortable, and personalised travel experiences to appeal to Boomer travelers.

Speaker: Preethi Sanjeevi, CEO & Co-Founder, Greytt.

Check out the incredible speaker line-up to see who will be joining Preethi.

Download The Latest Agenda