Customers are rewarding (and staying loyal to) companies that are anticipating their needs and wants. And they are punishing those that clumsily have to relearn basic customer details at each touchpoint. You’ll find out how to reach every customer with the right mobile message to help drive conversions:
· What mobile ad platform works best for your business
· Knowing your product, service or customer best, is there one that might work better than another?
· Have you tested social display ads? Have they been effective?
· Does programmatic make sense for you?
· Identifying how to reach and target your customers using mobile ads
· How are you measuring the effectiveness of your mobile advertising?
· What metrics can you tie back to mobile web and app traffic?
Rate disparity, if left unchecked, can seriously impact your bottom line. You may often find yourself with lower rates on OTAs and other third party channels than you do on their own website – that’s not good! This interactive case study will explore what you can do:
· How to combat rate disparity and encourage more direct bookings and
· How to determine the causes of rate disparity and what you should do to counter this issue
· How to best select and manage your online distribution partners who are selling your discounted (private) rates to ensure they do not canibalise direct bookings
Healthy balance between direct booking vs. OTAs – How to decide the best mix of direct and indirect channels to use