Mark Shrives

Vice President Digital, APEC Marriott International

In his role, Mark leads the overall APEC Digital Strategy and Property Consulting Services for APEC, based in the dynamic city of Bangkok. The APEC Digital Team includes the Marriott Digital Services team of 44+ digital consultants who expertly guide more than 600 hotels across 21 countries in the direct implementation of cutting-edge digital strategies and an additional 4 Digital Products team members who drive platform localization and product enhancements across web and app channels.

Mark has spent 6 years with Marriott, initially leading Thailand, Vietnam and Cambodia (TVCM) hotels on digital strategy in the Field Digital Services organization

Main Conference Day 1, Tuesday, 24 March 2026

2:10 PM Power Panel: How do you balance marketing spend and guest engagement to maximise direct bookings?

• How do you allocate marketing budgets across channels to maximise direct bookings while controlling costs?

• How do you personalise guest engagement strategies to drive higher conversion rates and repeat bookings?

• How do you measure and optimise campaign performance to ensure spend efficiency and maximise ROI?

4:00 PM Interactive Roundtable: Decoding Source Markets

This interactive roundtable session connects industry leaders to examine five key source markets driving APAC travel demand, with each 30-minute discussion led by market experts who will facilitate candid conversations about specific challenges, emerging opportunities, and strategic considerations impacting digital travel operations.

Choose your two markets strategically to gain maximum insight into the source market dynamics that matter most to your business strategy.

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda