Yang Han

As travel demand surges across APAC, marketers face a new challenge: proving that digital media drives real-world results. In this keynote, Yang, CTO at StackAdapt, explores how leading travel brands are using AI to identify true traveler intent, unify fragmented journeys across channels, and move beyond clicks to measure outcomes like visitation, footfall, and bookings. Packed with regional insights and real-world case studies, this session breaks down what it takes to turn media investment into measurable travel growth.

• Stop counting clicks, start measuring check-ins. Learn how leading travel brands are shifting their focus from basic digital metrics to real-world business outcomes like footfall, visitation, and bookings, and what this means for your media spend.

• Unify the traveler journey with AI. Discover how artificial intelligence is being used to cut through fragmented channels, identify true traveler intent, and create a single, connected view of your customer journey in the APAC travel market.

• Actionable insights for measurable growth. Get regional insights and real-world case studies that break down the strategies for turning your digital media investment into quantifiable, measurable growth for your travel business.