AB Tasty

AB Tasty offers digital teams the power to act on customer journeys.

We are the platform for customer experience optimisation, empowering brands with experimentation, personalisation, feature management, product recommendations, search and merchandising to streamline the buyer journey. Advanced data collection, industry-leading statistical models, machine learning, and AI handle the heavy lifting, while an intuitive interface ensures ease of use, allowing teams to deploy winning experiences quickly.

AB Tasty's client roster includes leading brands like Pan Pacific Hotel Group, Samsonite, Calvin Klein or Razer as well as over 1,100 other businesses worldwide.