Karen Chung

Karen Chung is the Assistant Vice President of Loyalty Marketing at Shangri‑La Group, where she helps run the award‑winning programme (Shangri‑La Circle). She’s all about bringing new members on board (from travellers and foodies to high‑net‑worth jet‑setters) and keeping them engaged and retained with digital innovation, compelling content, and memorable events. With a background in communications and a decade in hospitality across Hong Kong Disneyland and Marriott Bonvoy, Karen bridges data and creativity to deliver results at scale. Based in Hong Kong, she’s a proud cat lover with a quiet ambition to one day channel her professional experience toward improving feline welfare.