Masa Yamashita

Senior Director, APAC KAYAK

Masahiro Yamashita is the Senior Director of APAC Partnerships at KAYAK, leading strategic partnerships and business development across the Asia-Pacific region. With over a decade of experience in travel and technology, he excels at building impactful collaborations with travel suppliers and key industry players to drive innovation and growth. Prior to joining KAYAK, he held senior roles at leading travel and e-commerce companies, and he is recognized as a thought leader on digital transformation and travel trends in APAC, frequently sharing his expertise at industry events.

Main Conference Day 1, Tuesday, 24 March 2026

11:15 AM Future Shapers Panel: Customer-facing AI – How do you leverage AI in customer-facing travel experiences to drive revenue beyond internal process automation?

• How do you implement AI-powered personalisation to enhance guest satisfaction and increase revenue opportunities?

• How do you integrate conversational AI tools to improve real-time engagement and upselling?

• How do you balance automation with human interaction to build trust and long-term customer loyalty?

4:00 PM Interactive Roundtable: Decoding Source Markets

This interactive roundtable session connects industry leaders to examine five key source markets driving APAC travel demand, with each 30-minute discussion led by market experts who will facilitate candid conversations about specific challenges, emerging opportunities, and strategic considerations impacting digital travel operations.

Choose your two markets strategically to gain maximum insight into the source market dynamics that matter most to your business strategy.

Check out the incredible speaker line-up to see who will be joining Masa.

Download The Latest Agenda