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Digital Travel APAC brings together travel companies shaping digital strategy, marketing, distribution, and customer experience across airlines, hotels, OTAs, attractions, and travel technology. The event creates a space for the industry to benchmark ideas, exchange practical insights, and build meaningful connections across the travel ecosystem. Download the attendee list to see which companies have already confirmed for Digital Travel APAC 2026.

The 2026 Digital Travel Innovation Brief reveals how Trip.com’s TripGenie evolved from a reactive chatbot into a proactive, multimodal AI companion. The report shows how 20+ minutes of added engagement, predictive assistance, and real-time voice/text/image intelligence are driving 2× conversion, 30% higher revisit rates, and deeper traveller trust.

It outlines the new table stakes for APAC travel brands in 2026: anticipating traveller needs, offering consistent support across touchpoints, and building proactive systems that strengthen loyalty and competitive advantage.

Travel in APAC is being completely rewired. With rising traveller expectations, accelerating AI adoption, and loyalty redefined by personalisation, brands are navigating an era of rapid change. To stay relevant, leaders must measure their progress against industry peers and act fast on what’s working.

The 2026 Benchmarking Report brings together insights from over 100 senior travel executives — revealing how top brands are adapting, innovating, and shaping the future of travel across APAC.

In today’s high-pressure market, travel brands are facing rising acquisition costs, tighter budgets, and a traveller who’s harder to win — and keep. As the “revenge travel” surge cools, marketers are rethinking what growth really looks like. This 2025 report by impact.com combines insights from 100 travel marketers and 1,200 travellers across APAC to reveal how top brands are shifting toward smarter partnerships, loyalty-first strategies, and data-led decision making. Whether you’re driving digital performance or shaping brand strategy, this is your benchmark for what’s working now — and where the industry is heading next.

The modern-day traveller is craving for better experiences. With ongoing macroeconomic uncertainties, the unprecedented demand for impeccable services, and an ever-expanding digital ecosystem poised to revolutionise the travel industry, marketers have a rather challenging and quickly evolving environment to navigate.

To remain competitive, travel brands must compare strategic options to the best practice standards and look for ways to stand out. The 2024 benchmarking report brings in first-hand experiences from industry veterans, unfolding some major challenges, trends and opportunities.

Fasten your seatbelts! The travel industry is experiencing a high-altitude transformation, driven by mobile-savvy explorers craving seamless journeys. Lufthansa Innovation Hub (LIH) in APAC is seizing this opportunity to launch groundbreaking innovations, including a global digital payment network tailored for mobile-first travellers. This case study seeks to uncover the world of digital payments, with an extensive focus on fostering loyalty amongst customers, streamlining processes for customer acquistion and revenue growth, and solidifying partnerships to pave the way for success.

The Asia Pacific travel industry is experiencing a resurgence, with ASEAN traveler spending projected to surpass pre-pandemic levels by 2024. Digitalization presents travel brands with boundless opportunities to get closer to customers and serve their needs. Yet, without the right calibration, digitalization can waste substantial resources, potentially leading to miscommunication, offering unsuitable products or brand value propositions, and delivering messages at the wrong time or frequency on the wrong channel. Challenges such as inflation and structural hurdles also loom, potentially delaying a full recovery by 2023.

We examine the underlying drivers, innovative technologies, potential opportunities and challenges in ensuring long-term resilience, continued growth and future success.

This report deconstructs these questions to bring you the latest strategies, tools and insights that enable you to make informed decisions and thrive in this new age of travel.

How did the Asian travel industry fair so well? What recent technology innovations have played a pivotal role in the travel industry’s recovery? How are trends like revenge, blended and regenerative travel paving the future and reshaping the landscape as we know it? What are the new customer personas and how can you engage travellers holistically?

We explore the emergence of new traveller personas, such as the conscious travellers who turned their gaze towards sustainability, environmental conservation and community development and what frameworks and technologies you need to put in place in response to the growing trends that have transformed travel throughout Asia.

Enhanced customer satisfaction with higher customer engagement, increased customer loyalty and retention, higher business opportunities to maximise upselling and cross-selling, these are positive impacts when businesses deliver customer communication. Wyndham Destinations realised their customers were lacking the understanding of their products and properties due to the company's inadequacy of communications. This case study covers the solutions they took, resulting in positive results such as a significant 42% decrease in customers complaints.

Many industries were hit hard by COVID-19, causing marketers to test new solutions, innovate with new messaging, and do more with less. However, with the distribution and administration of vaccines on the rise, many are forecasting the rebound in ad spending, with the prospect of real growth in 2022. In light of this, WBR Insights, together with Sojern, surveyed 300 travel decision makers across Europe (EU), Asia-Pacific (APAC), North America (NA), and Middle East and Africa (MEA), to gain an understanding of how COVID-19 impacted budget, ad spend, allocation by channel, and how travel advertisers are thinking about the future of ad tech. 

Travel had to come to a standstill for the world to wake up to its importance. In an industry governed by change, be it societal, cultural or economic - what emerged following the disruption of the last few years are major shifts in consumer mindset, spending and lifestyle.

What does this mean for travel? A complete overhaul in the way brands market, engage and capture the hearts of travellers, redefined by the personal priorities of consumers today.

The Digital Travel Asia ‘Travel Transformation: Defining Travel in 2023’ toolkit is a collection of case study examples, strategies and deep dives to help you embrace change, navigate uncertainty, enhance your foundations and re-focus on growth to capitalise on emerging trends and re-align your brand amidst the changes in travel today.

WBR Insights’ focus is to deliver great industry content and create opportunities for our vendors to connect with qualified audiences looking for solutions just like yours. We are driving the industry forward with our industry content. Take a look at our 2024 inventory to find out more. 

As COVID-19 vaccine distribution and administering continue apace, the world is now looking with cautious optimism toward a future beyond the pandemic. People across the globe who have been confined for extended periods to their immediate localities are hankering for a taste of something new and different. And with this hunger comes a resurgence of interest in travel and tourism. With international borders still largely closed, this enthusiasm is fuelling a market for domestic travel and “revenge tourism”, which satisfies a need for travellers to hit back at the frustrations and limitations of the past 18 months. In this Digital Travel 2021 post summit report, gain insights from top minds in the travel industry and learn patterns and observations surrounding  the future of travel.

Business everywhere remains vulnerable to the constant flux of re-openings and closings around the world. To make swift, informed decisions and strategic pivots, cross-border businesses need to analyze the data and lessons of 2020. Gain insights with this dataguided overview by Payoneer on how merchants can use orchestration during this “new normal”. By looking at Payoneer's early COVID-19 transaction data from 2019-2020, as they reveal both trends for opportunity and challenges that must be urgently addressed. 

This definitive report contains the responses to all the questions posted by the live audience during the Digital Travel APAC/MEA Virtual Summit that took place on 22 September 2020.

Download the Age of Digital Travel Guide to find out how some brands are leveraging digitization to elevate customer experience.

Although 2020 was an especially challenging year, the travel industry has always been resilient, with a history of weathering previous storms and despite the worldwide stasis resulting from the lockdowns and movement restrictions of COVID-19, the urge to travel remains as keen as ever. In this Digital Travel 2020 post summit report, gain insights from top minds in the travel industry and learn patterns and observations surrounding “The New Normal”. 

Download the Digital Travel Primer on Destination Marketing to find out how leading Tourism Boards around the world are making their destination the #1 choice for travellers.