Connected Television: Unlock New Customers

Your phones, hotel rooms, airport lounges, shopping malls, these are all places where CTV advertisement exists. It is a unique form of advertisement that opens new opportunities to drive relevant, targeted, and personalised ads to highly engaged audiences. CTV advertisement is standing at $25.9 billion, with expectations to grow annually at a compound growth rate of 10.4% from 2023 to 2028.

In this case study with Fiji Airways, we spoke with Jameel Akhtab Mohammed, Senior Manager of Digital and Ecommerce at Fiji Airways. With more than 16 years in the industry, he has played a critical role in planning, driving, and implementing digital transformations at Fiji Airways, modernising and accelerating the adoption of next-generation business processes and technologies. Viewing habits are constantly changing, and people are moving away from traditional TV viewing to streaming content on Connected TVs, a platform where the audience base is constantly growing and kept engaged. Fiji Airways saw a lot of untapped potential in the middle-income audience, with that demographic being their key target audience for this campaign. Fiji was always seen as an “expensive and exotic” destination, with most thinking it’s unaffordable. Their aim? To show the everyday crowd otherwise.

But out of all the marketing strategies available, why CTV? Is it truly the best option for you now, and what does this mean for the Asia market? Find out more about CTV in this informative case study!