Digital Travel APAC 2026 Benchmarking Report

Travel in APAC is being completely rewired. With rising traveller expectations, accelerating AI adoption, and loyalty redefined by personalisation, brands are navigating an era of rapid change. To stay relevant, leaders must measure their progress against industry peers and act fast on what’s working.

The 2026 Benchmarking Report brings together insights from over 100 senior travel executives — revealing how top brands are adapting, innovating, and shaping the future of travel across APAC.