Digital Travel APAC 2026 Innovation Brief

The 2026 Digital Travel Innovation Brief reveals how Trip.com’s TripGenie evolved from a reactive chatbot into a proactive, multimodal AI companion. The report shows how 20+ minutes of added engagement, predictive assistance, and real-time voice/text/image intelligence are driving 2× conversion, 30% higher revisit rates, and deeper traveller trust.

It outlines the new table stakes for APAC travel brands in 2026: anticipating traveller needs, offering consistent support across touchpoints, and building proactive systems that strengthen loyalty and competitive advantage.