Braze - ASEAN Travel Brand Consumer Report 2023

The Asia Pacific travel industry is experiencing a resurgence, with ASEAN traveler spending projected to surpass pre-pandemic levels by 2024. Digitalization presents travel brands with boundless opportunities to get closer to customers and serve their needs. Yet, without the right calibration, digitalization can waste substantial resources, potentially leading to miscommunication, offering unsuitable products or brand value propositions, and delivering messages at the wrong time or frequency on the wrong channel. Challenges such as inflation and structural hurdles also loom, potentially delaying a full recovery by 2023.