The Digital Traveler: A Marketing Manifesto

The modern-day traveller is craving for better experiences. With ongoing macroeconomic uncertainties, the unprecedented demand for impeccable services, and an ever-expanding digital ecosystem poised to revolutionise the travel industry, marketers have a rather challenging and quickly evolving environment to navigate.

To remain competitive, travel brands must compare strategic options to the best practice standards and look for ways to stand out. The 2024 benchmarking report brings in first-hand experiences from industry veterans, unfolding some major challenges, trends and opportunities.