Customer Communication: Asia Pacific's Transformative Approach

Enhanced customer satisfaction with higher customer engagement, increased customer loyalty and retention, higher business opportunities to maximise upselling and cross-selling, these are positive impacts when businesses deliver customer communication. Wyndham Destinations realised their customers were lacking the understanding of their products and properties due to the company's inadequacy of communications. This case study covers the solutions they took, resulting in positive results such as a significant 42% decrease in customers complaints.