Digital Travel Summit APAC 2020

08 - 09 December, 2020

Online

Lusi Maria Widjanarko, Digital Marketing Lead, SEA & Pacific Rim at Wyndham Hotels & Resorts

Lusi Maria Widjanarko


Digital Marketing Lead, SEA & Pacific Rim
Wyndham Hotels & Resorts

Check out the incredible speaker line-up to see who will be joining Lusi.

Download The Latest Agenda

Day 1: Tuesday, 21 April 2020

Tuesday, April 21st, 2020


11:25 AM Keynote Case Study: How to deliver a single view of the customer and real-time data access to deliver a hyper-personalised experience

Already, McKinsey point out, 69% of customers are more loyal to a travel company that personalizes their online and offline customer experiences. Our speaker explores how to deliver intelligent, highly tailored offers and in real-time; in other words like Amazon.

Actionable takeaways include insights into:
  • How an AI-first approach is creating a unique experience for campaign targeting and planning
  • How global teams can quickly and easily implement personalization at scale
  • How to leverage deep learning technology to find future buyers in the days following a campaign
  • How to align a customer-centric strategy with business goals