Erin Kok

Associate Director, Performance Marketing Klook

Erin leads global paid social, display & app marketing at Klook – Asia's leading platform for experiences and travel services, where she pioneers performance tracking frameworks and AI-driven marketing innovations.

With a diverse background having worked across agency, vendor & in-house during her time in the travel industry, Erin brings a unique perspective to marketing technology integration and measurement. Her expertise includes building scalable adtech systems from ground up - balancing between operational efficiency, business effectiveness & a focus on next-gen travel.

Day 1 Agenda

2:10 PM Panel: How do you track ROI to justify your social media marketing spend effectively?

• Setting clear KPIs – What key performance indicators (KPIs) should you establish to measure the success of your campaigns, ensuring alignment with overall business objectives?

• Attribution models that work – How can you apply different attribution models (e.g., firsttouch, last-touch, multi-touch) to accurately assign value to social media interactions and track ROI across the buyer's journey?

• What tools and platforms can you leverage to monitor campaign performance, track conversions, and calculate ROI effectively across various social media channels?

4:00 PM Fireside Chat: How do you develop a long-term strategy for Gen AI investments to maximise value and sustainability?

• What are the most critical areas within the business where Gen AI can create lasting value and how do you prioritise these investments?

• How can you ensure that your AI infrastructure is flexible and scalable enough to adapt to rapid technological advancements while maintaining cost-efficiency?

• What key metrics and benchmarks should you use to measure the longterm impact and ROI of your Gen AI investments, and how do you track sustainability over time?

Check out the incredible speaker line-up to see who will be joining Erin.

Download The Latest Agenda