Erin Kok

• Setting clear KPIs – What key performance indicators (KPIs) should you establish to measure the success of your campaigns, ensuring alignment with overall business objectives? 

• Attribution models that work – How can you apply different attribution models (e.g., firsttouch, last-touch, multi-touch) to accurately assign value to social media interactions and track ROI across the buyer's journey?

• What tools and platforms can you leverage to monitor campaign performance, track conversions, and calculate ROI effectively across various social media channels?

• What are the most critical areas within the business where Gen AI can create lasting value and how do you prioritise these investments?

• How can you ensure that your AI infrastructure is flexible and scalable enough to adapt to rapid technological advancements while maintaining cost-efficiency?

• What key metrics and benchmarks should you use to measure the longterm impact and ROI of your Gen AI investments, and how do you track sustainability over time?