Digital Travel Summit APAC 2019

01 - 03 April, 2019

Resorts World Sentosa, Singapore

Contact Us: 65 6722 9455

Stella Wei

Director of Customer Relationship Management
Shangri-La Hotels and Resorts

5:40 PM Fireside Chat: Overcoming being data rich but information poor – How can you bring together disparate consumer data sets to establish a single customer view and provide more personalised experiences that boost sales?

·         How can you move beyond customer segmentation to build individual profiles of your customers and provide tailored product pricing that increase cross and up-selling opportunities?
·         How can you analyse historical and current customer intelligence to predict future shopping missions and create relevant communication that drive marketing impact and boost conversion rates?
·         How can you apply advances in AI to create empathetic chat bots that provide real solutions to customer queries for a more personalised and relevant experience?
·         How can you continue to collect customer data under GDPR to provide personalised interactions and boost customer life time value

Check out the incredible speaker line-up to see who will be joining Stella.

Download The Latest Agenda