Chat Chat (Past Sponsor)

China boasts more than 800 million internet users—the highest internet penetration rate globally. And Chinese tourists are the fastest-growing consumer demographic in the world—3.41 million visited Singapore in 2018 alone.

Targeting this high-spend market without dominating digital advertising risks unparalleled profit potential. However, many are unfamiliar with China’s highly complex and competitive platforms, the strict regulations for negotiating and paying for ad space, or how and when to localise ad campaigns.

And that’s where Chat Chat comes in.

We navigate the technical requirements and governmental restrictions of China’s unique platforms, bridge the subtle but critical cultural nuances that can make or break advertising revenue, and build a proactive digital media plan that drives growth for your business. 

Along with our comprehensive advertising solutions, brands and agencies rely on us for cultural, multilingual, and digital support across China-specific platforms and international teams and markets.

Partnered with powerhouse platforms, like WeChat, CTrip, iPinYou, and more, we have unique access to the largest and most lucrative consumer demographic in the world: Chinese tourists. Leveraging this access, we provide digital ad options designed and customized to help our clients grow, compete, and succeed in the Chinese tourism market.