Zeeshan Khan

• Setting clear KPIs – What key performance indicators (KPIs) should you establish to measure the success of your campaigns, ensuring alignment with overall business objectives? 

• Attribution models that work – How can you apply different attribution models (e.g., firsttouch, last-touch, multi-touch) to accurately assign value to social media interactions and track ROI across the buyer's journey?

• What tools and platforms can you leverage to monitor campaign performance, track conversions, and calculate ROI effectively across various social media channels?

• What are the key preferences and pain points of your target travelers, and how can you tailor loyalty programs to address these needs effectively?

• How can you leverage data and personalisation to create customised rewards that resonate with different traveler segments and drive repeat business?

• What innovative loyalty features can you incorporate, such as tiered benefits or exclusive experiences, to not only increase revenue but also enhance long-term brand loyalty?