Zeeshan Khan

Head of Marketing Legoland Malaysia Resort

Zeeshan Khan has over 20 years of marketing experience across Asia, working with both global and regional brands. He currently leads the marketing team at LEGOLAND Malaysia Resort, overseeing areas like digital, content, CRM, loyalty, PR, and partnerships.

His work focuses on creating campaigns that connect with families and drive real business results. From seasonal events to loyalty initiatives, Zeeshan brings together creativity and strategy to build strong, lasting engagement with guests.

Day 1 Agenda

2:10 PM Panel: How do you track ROI to justify your social media marketing spend effectively?

• Setting clear KPIs – What key performance indicators (KPIs) should you establish to measure the success of your campaigns, ensuring alignment with overall business objectives?

• Attribution models that work – How can you apply different attribution models (e.g., firsttouch, last-touch, multi-touch) to accurately assign value to social media interactions and track ROI across the buyer's journey?

• What tools and platforms can you leverage to monitor campaign performance, track conversions, and calculate ROI effectively across various social media channels?

4:00 PM Panel: How do you design loyalty programs around traveler priorities to maximise revenue and brand loyalty?

• What are the key preferences and pain points of your target travelers, and how can you tailor loyalty programs to address these needs effectively?

• How can you leverage data and personalisation to create customised rewards that resonate with different traveler segments and drive repeat business?

• What innovative loyalty features can you incorporate, such as tiered benefits or exclusive experiences, to not only increase revenue but also enhance long-term brand loyalty?

Check out the incredible speaker line-up to see who will be joining Zeeshan.

Download The Latest Agenda