Wen Dee Tan

Global Affiliate Marketing Lead Pelago by Singapore Airlines

With over a decade of experience at high-growth global internet companies backed by Rocket Internet, Alibaba, Sequoia, and Singapore Airlines, Wen Dee brings deep expertise in building and scaling digital marketplaces. She has taken businesses from 0 to 1, and led market expansion worldwide — with strong focus on strategic partnerships and affiliate marketing. Currently, Wen Dee leads the global affiliate marketing at Pelago by Singapore Airlines, driving affiliate partnerships connecting travelers to over 200,000 experiences in 3,000+ destinations. She co-founded GuestReady, a leading short term rental management company active across Europe and Asia, and previously Head of Partnerships & Offline Marketing at Zalora. Recognised among Malaysia’s Top 30 Women Achievers & Leaders and a featured speaker at the ASEAN Young Entrepreneurs Summit, Wen Dee is passionate about building meaningful businesses that improve everyday life through innovation and connection.