Tse Wei Ma

• What challenges do destinations face in staying top-of-mind and maintaining competitive branding?

• How can destinations improve visa accessibility through collaboration with government agencies to boost tourism and 

support the local economy?

• How do you balance addressing overtourism concerns while promoting sustainable growth for your destination?

• How do you harness digital innovations and new marketing strategies to effectively measure success in a shifting travel 

landscape?

• How do you see the role of sustainability and regenerative travel in shaping the future of tourism, and what steps can 

businesses take to integrate these practices while ensuring a positive impact on both the environment and local 

communities?

• How do you determine the right budget split between traditional and digital media, as well as the digital ad platforms 

and formats you use, to maximise engagement and visitor impact?