Tomotaka Hirabayashi

• What challenges do destinations face in staying top-of-mind and maintaining competitive branding?

• How can destinations improve visa accessibility through collaboration with government agencies to boost tourism and 

support the local economy?

• How do you balance addressing overtourism concerns while promoting sustainable growth for your destination?

• How do you harness digital innovations and new marketing strategies to effectively measure success in a shifting travel 

landscape?

• How do you see the role of sustainability and regenerative travel in shaping the future of tourism, and what steps can 

businesses take to integrate these practices while ensuring a positive impact on both the environment and local 

communities?

• How do you determine the right budget split between traditional and digital media, as well as the digital ad platforms 

and formats you use, to maximise engagement and visitor impact?

Gather around as we wrap up our summit with an informal roundtable discussion. Here, each industry-specific group will reflect on key insights gained over the past 2 days and strategise on how to implement these learnings back in the office.

Join us for an engaging session as we solidify our takeaways and plan our next steps for success.