Sunish Sadasivan

• Diversifying traffic sources – Exploring alternative search engines, social media discovery, AI-driven search, and marketplace optimisation to reduce dependence on Google • Adapting to algorithm shifts – Understanding Google's evolving ranking factors, leveraging first-party data, and optimising for AI-driven search experiences like SGE (Search Generative Experience)

• Content & experience optimisation – Prioritising high-quality, user-centric content, video SEO, and omnichannel engagement to capture audiences beyond traditional search

Gather around as we wrap up our summit with an informal roundtable discussion. Here, each industry-specific group will reflect on key insights gained over the past 2 days and strategise on how to implement these learnings back in the office.

Join us for an engaging session as we solidify our takeaways and plan our next steps for success.