Sunish Sadasivan

VP of eCommerce & Revenue Management
Chroma Hospitality

Sunish has worked with several hotels and resorts chain for the past 18 years doing revenue management and e-distribution at property as well as corporate levels, for which his primary job scope was to maximise overall hotel revenue; while balancing profitability through implementation of an effective revenue management process and data driven fact based business decisions. He has held area distribution level positions with Anantara as well as Amari Group. He has pre-opened two hotel chains located in Dubai and Philippines leading the revenue, eCommerce and reservation sales teams. He has also successfully set up revenue management systems including ideas and EZRMS in his previous companies with hands on training experience in building the revenue management culture.

Check out the incredible speaker line-up to see who will be joining Sunish.

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Day 2: Wednesday, 22 April 2020

Wednesday, April 22nd, 2020

4:25 PM Power Panel: Wholesalers, The biggest issue in hotel distribution – How can you avoid being undercut on the overwhelming majority of OTA searches by non-authorised players looking to capitalise on price competitiveness?

How can you overcome crossover between all of the different players on the various channels to maintain rate integrity?
What will happen if more of the top OTAs offer third party rates in mass?
Why are different packaged rates offered to wholesalers being used in channels where they are not meant to appear? How can you overcome this?
Do you agree or disagree in removing wholesaler contracts moving forward?
Do you still have ‘true’ wholesalers in the business that you can collaborate with to get business?
Even if your rates are the same across platforms, why do customers book through OTAs and other third parties? What can you do to address this problem?