With over two decades of extensive experience, Sunish Sadasivan is a Certified Revenue Management Executive (CRME) renowned for his specialization in Digital Strategy, ECommerce implementation, and fostering revenue management culture within the hospitality industry. Throughout his illustrious career, Sunish has developed Commercial Revenue Strategies and built robust digital infrastructures for properties in Vietnam, Thailand, Dubai, Maldives, and the Philippines, collaborating seamlessly with diverse teams and cultures. Sunish possesses advanced expertise in Google Search and Display Ads, Bing Ads, and YouTube Ads setup and optimization. He played a pivotal role in launching a landmark Real Estate Investment Trust (REIT) for a leading company in the Philippines. Tasked with delivering rapid results, Sunish designed and executed a comprehensive digital strategy across Google, Facebook, Instagram, TikTok, LinkedIn, and YouTube. Within just three weeks, this campaign achieved a remarkable digital reach of over 30 million potential profiles, generating significant viral engagement and culminating in the REIT being oversubscribed. His strategic approach to web and social media has delivered unparalleled results, achieving 150% growth in online presence and creating 200+ new opportunities annually by integrating unique brand voices with customer data. With deep insights into Hospitality CRM and Loyalty platforms, Sunish ensures sustainable growth through data-driven personalization. A passionate advocate of Book Direct Initiatives in the APAC region, Sunish is a sought-after speaker at prestigious industry events. He is also a respected contributor to various blogs, sharing valuable insights on Online Distribution and Direct Booking Initiatives. Creative, ambitious, and committed to leveraging the power of digital brands, Sunish remains at the forefront of innovations that deliver exceptional, sustainable results.