17 - 19 August, 2020
Resorts World Sentosa, Singapore
Day 2: Wednesday, 22 April 2020
Wednesday, April 22nd, 2020
10:30 AM Tourism Board Power Panel: Destination Marketing 2.0 – How can you put agility and personalization to work to know your customers better, predict what they want, and delight them to take away friction?
- How can you achieve agile, bold and creative destination marketing that inspires and delivers results?
- How can you tell better stories to reach consumers and get their attention?
- How can you use science and data to influence and create more powerful and fun content?
- How can you enhance and add value to consumer experiences rather than force new behaviours?
- What are the core factors you consider when investing in digital marketing technologies?