Sandy Tsang

Sandy Tsang is the Managing Director, APAC of leading global training provider AVADO.

With a background in digital marketing, Sandy was a practitioner in the financial services sector for more than a decade before making the switch into ed-tech to focus on building enterprise-wise capabilities.  Some of her accomplishments at American Express include having brand and direct response digital advertising oversight for new customer acquisition and new product launches.  At the world’s first peer-to-peer lending company, Zopa, Sandy more than doubled the personal loan business, and spearheaded cross-channel tracking and attribution between TV and direct response channels.

Her passion for digital started when she built her own website and sold music paraphernalia to fans around the world in 1998. Having experienced the evolution of the internet, Sandy is extremely passionate about digital transformation within companies and how she can help.